socalTECH

MAY 20, 2014

The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video. Leatherman is best known as "Mr.

News 138

News Hulu Hollywood Entertainment 138

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.

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CitySearch Networking West Hollywood Advertising 145

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JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Tags: break media content publishing hollywood. The channel will also feature other, 3D videos from across the web. READ MORE>>.

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Media Hollywood Advertising Entertainment 178

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

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Advertising Media Mobile Buzznet 40

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M According to the firms, HitFix was founded by Jennifer Sargent and Greg Ellwood, with Sargent serving as CEO, and Ellwood as Editor-In-Chief of the web site. in a new funding round, according to investor the Tech Coast Angels.

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Tech Coast Angels Southern California News Entertainment 145

socalTECH

OCTOBER 20, 2010

San Clemente-based Poptent , a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M Tags: poptent venture capital user crowdsource video content hollywood commercial advertising. Poptent's CEO is Andy Jedynak.

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Hollywood Equity Venture Capital Content 124

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APRIL 16, 2009

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

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CitySearch West Hollywood Guide Advertising 100

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. The site provides recommendation and information on upcoming movie titles. READ MORE>>.

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Venice Paramount Advertising Los Angeles 178

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

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MAY 13, 2010

Los Angeles-based video site Hulu has just rolled out a number of major upgrades to the service and its video player, the firm announced this morning. Tags: html5 hollywood movie content television streaming video hulu. READ MORE>>.

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Hulu Hollywood Advertising Content 124

socalTECH

OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet will take over all advertising sales for The Superficial, along with providing engineering, design, and marketing support for The Superficial.

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Buzznet Anthem Redpoint Entertainment 124

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team.

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Buzznet Sales Anthem Redpoint 145

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JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

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Acquisition Advertising Content Sites 214

socalTECH

AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. The two said that they will work together with brand advertisers to produce custom campaigns targeted at influential social web participants. READ MORE>>.

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Social Media Advertising Media Sites 167

socalTECH

JANUARY 20, 2016

Los Angeles-based Tongal , the online crowdsourcing site which helps brands and studios create content by tapping into a pool of creators, said Tuesday that it will be represented by the United Talent Agency (UTA).

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Advertising Content Los Angeles Sites 100

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APRIL 5, 2011

Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

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Hulu Advertising Blogging Sites 170

socalTECH

AUGUST 5, 2011

Los Angeles-based Poptent , which operates an online site focused on crowdsourcing commercials and videos for brands and advertisers, is powering a new effort from home rentals marketplace HomeAway. HomeAway said this week that it is partnering with Poptent, to run a contest to create an advertisement for the firm.

Advertising 157

Advertising Los Angeles Sites Capital 157

socalTECH

FEBRUARY 26, 2009

Placevine operates an online site where both marketers and concent producers can find opportunities for product placement and sponsorships. Tags: hollywood content product venture placevine capital advertising placement. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

socalTECH

DECEMBER 17, 2012

Hulu , the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

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Hulu Blogging Advertising Sites 193

socalTECH

JANUARY 12, 2012

According to Kilar, the firm now expects that Hulu Plus will account for more than half of the site's overall business by later this year. Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

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Hulu Advertising Content Blogging 171

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MAY 24, 2011

One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site.

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Social Media Startup Sites Advertising 241

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. Everything on a page on our site is not only about engagement but transactions.

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Paramount Entertainment Hollywood Content 187

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie.

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Web Content Startup Education 187

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. Where we are right now, is we own and operate Joost.com, and also exclusively represent other premium sites we have selected, and where we have representation of their inventory and content. First, describe what Joost's business is nowadays? READ MORE>>.

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Santa Monica Content Platform Networking 149

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NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. How did you get from working on mobile to online dating?

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San Diego Hollywood Mobile eHarmony 264

socalTECH

JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. But, by the time you go to all of those sites, you have dozens of tabs open. It''s a very fractured process.

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Entertainment Startup Southern California Netflix 206

socalTECH

APRIL 19, 2012

Los Angeles-based streaming video site Hulu has been in New York this week pitching its service to advertisers at its Hulu Upfronts event, revealing today four new original series, plus some statistics on the service.

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Hulu Statistics Content Advertising 145

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. By offering that software for free, we've attracted over 10,000 writers to our site. What we've done, is we attract those writers to our site, and have a revenue model based on the content.

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Content Writing Software Review Hollywood 138

socalTECH

JULY 6, 2011

Los Angeles-based Hulu , the online video streaming site headed by Jason Kilar, released some detailed subscriber numbers Wednesday, as the firm continued to be. per month, with the remainder of the payout to content providers coming from advertising revenue. Kilar said Hulu is "on pace to approach" half a billion in revenues in 2011.

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Hulu Content Advertising Los Angeles 150

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. Matthias Galica: My last role was as a product manager for another local startup, Woome.com, an online dating site. Who uses your service, and why?

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Startup West Hollywood Metrics Entertainment 220

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

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News Entertainment Startup Bertelsmann 173

Both Sides of the Table

JULY 1, 2010

Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Site launched in October and CEO stated ad impressions are increasing ~200% month; now at 15 billion impressions/day.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? That works like Docstoc, which is now probably the fastest growing web site for small businesses.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

MAY 23, 2016

Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The company said its brand new, summer movie campaign will feature more than a dozen commercials, and Saturday Night Live star Kenan Thompson.

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Fandango Services Demand Los Angeles 113

socalTECH

AUGUST 3, 2012

And, how do programs like YouTube's recent push to help fund original content channels on the site helping? We have our own site, IBNSports.com, and we also work with partners schools to create a presence on the network. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content.

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Content Google Southern California Orange County 212

Both Sides of the Table

APRIL 15, 2010

Overture never built the destination site to monetize from. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. I think the best solution for the social networking era is “in-stream&# advertising. In fact, their affiliate partners dissuaded them from doing so.

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Venture Capital Capital Google Platform 271

socalTECH

MARCH 3, 2011

One of those he mentioned was Hark (www.hark.com), an online site which allows users to find and share sound bites and audio clips from movies and elsewhere. So, we spun up the site, and got it up and going in the middle of 2008, and it just took off, particularly right after the elections. We're going out there, and harnessing that.

Redpoint 201

Redpoint Startup Content .Net 201