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JULY 6, 2011

Los Angeles-based Hulu , the online video streaming site headed by Jason Kilar, released some detailed subscriber numbers Wednesday, as the firm continued to be. According to the firm, it is approaching 1 million paying subscribers to its Hulu Plus service, expecting that it will cross the 1M number before the end of the summer.

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JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 million paying subscribers to Hulu Plus. Kilar disclosed the numbers in a blog post summarizing the firm's 2011.

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APRIL 17, 2012

Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate.

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APRIL 30, 2014

Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.

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JANUARY 24, 2014

Los Angeles-based Hulu is gearing up once again for the Super Bowl, and recently launched its Hulu AdZone. Hulu will also be posting, in real time, the new crop of ads are they unveiled during the big game. Hulu will also be posting, in real time, the new crop of ads are they unveiled during the big game. READ MORE>>.

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APRIL 5, 2011

Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

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OCTOBER 3, 2011

Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site. Hulu did not say if it intends to use that clickstream of data to further shape personalization of its ads or profiling of its users.

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JANUARY 31, 2013

It's not far from the kickoff of the Super Bowl --and best of all, the many advertisements expected to debut during the sporting event. However, fans of those advertisements can start getting their Super Bowl advertising fix now, according to Los Angeles video streaming Hulu , via the company's online Hulu AdZone.

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JANUARY 31, 2012

Los Angeles-based Hulu said Tuesday that it is planning a big push of its Hulu Plus subscription service, with a Super Bowl XLVI advertising campaign. Hulu did not say how much it is spending on the advertisement, which is due to air during the Super Bowl XLVI this weekend. READ MORE>>.

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APRIL 19, 2012

Los Angeles-based streaming video site Hulu has been in New York this week pitching its service to advertisers at its Hulu Upfronts event, revealing today four new original series, plus some statistics on the service. READ MORE>>.

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FEBRUARY 4, 2013

It looks like the serious commercials won the popularity contest during the Super Bowl, at least according to voting on Hulu , on its Super Bowl XLVII commercial site. The top ads, according to Hulu, were: 1. Ram Trucks: Farmer. Budweiser: Brotherhood.

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FEBRUARY 8, 2010

Los Angeles-based video site Hulu reports this afternoon that the firm has received more than one million votes in its Super Bowl commercial rankings on its Hulu Adzone , where the firm has posted all of the ads from Sunday's Super Bowl. Tags: hulu super bowl commercial advertising video content. READ MORE>>.

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FEBRUARY 6, 2012

Los Angeles-based Hulu announced today that the most liked ads from yesterday's Super Bowl XLVI so far are Honda's "Matthew's Day Off" and Volkswagen's "The Bark Side" and "The Dog Strikes Back" advertisement--at least, according to Facebook "Likes" on the site.

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MAY 13, 2010

Los Angeles-based video site Hulu has just rolled out a number of major upgrades to the service and its video player, the firm announced this morning. Hulu also said it is continuing to use Flash on its player, and will "continue to monitor developments on HTML5," saying the new standard "doesn't yet meet all of our customers' needs."

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DECEMBER 17, 2018

Los Angeles-based streaming television provider Hulu is launching its own, private programmatic advertising marketplace , which will make all of its live and on-demand TV inventory available to advertisers, according to a report. The programmatic marketplace is set to launch on January 1st. READ MORE>>.

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JANUARY 26, 2015

Los Angeles-based streaming television service Hulu has re-opened its Super Bowl advertising site, sponsored again this year by Toyota. Hulu''s AdZone features all of the Super Bowl ads from prior years, and also will be featuring new ads released on game day. READ MORE>>.

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JULY 17, 2015

Los Angeles-based streaming television site Hulu is planning to add another, premium tier to its services, which would allow users to completely skip out on advertising. According to the WSJ, Hulu is exploring adding thew new premium service at between $12.00 Hulu has not officially announced any plans for the service.

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SEPTEMBER 30, 2010

In the same report, comScore also reported the top 10 video ad properties, based on video ads viewed, saying that Hulu now leads in the number of video ads viewed and video ad impressions, serving up 789.8M Tags: interactive media break video advertising content television youtube google. video ads, with a frequency of about 30.2

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FEBRUARY 2, 2015

Los Angeles-based streaming television site Hulu has been featuring the ads on the Hulu AdZone and ranking them based on popularity again this year, currently showing Budweiser''s "Lost Dog" followup as the most liked spot. Unlike prior years, Hulu is ranking the ads through Facebook Likes, rather than its own voting system.

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SEPTEMBER 2, 2015

Los Angeles-based streaming television service Hulu said this morning that it has launched a new, ad-free service , which will cost $4 a month more than the company's existing, premium subscription. per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising. The $11.99

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MARCH 24, 2015

In a strange intersection of corporate advertising and filmmaking, Dell and Intel said they have released a new film on Los Angeles-based streaming television site Hulu , produced by an Oscar winner and including a number of well known actors. Simmons ("Whiplash") and Catherine O''Hara ("Best In Show"). READ MORE>>.

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MAY 4, 2016

Los Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. READ MORE>>.

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NOVEMBER 12, 2008

Los Angeles-based MySpace said Wednesday that the firm has launched a new application which links user profiles on the social networking site to the Hulu video site. According to MySpace, the new MySpace Primetime Application allows users to embed videos from Hulu and MySpaceTV on their profiles and home pages. READ MORE>>

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FEBRUARY 3, 2012

Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. Fandango said the push will include both the Super Bowl advertising spot, social media outreach on Facebook and Twitter, as well as promotion across its site and apps. READ MORE>>.

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L.A. Business Journal

JANUARY 18, 2017

Hulu to allow users to download shows to their phones, Hyperloop Transportation Technologies eyes European network, and TeamDom raises $1 million to sell advertisements from influencers.

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MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

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Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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JUNE 6, 2012

Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. ” That is why Hulu has invested so much in building its Hulu Plus subscription service. Hulu announced $500 million to fund new content and Netflix has, for example, resurrected the hit / cult show Arrested Development.

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MAY 20, 2014

The new feature features--as advertised--six second reviews of current films in a very (very) short video. HitFix says it is distributing the reviews both through Hitfix.com, as well as its mobile properties and YouTube, Hulu, and elsewhere. Leatherman is best known as "Mr.

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SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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Both Sides of the Table

FEBRUARY 13, 2011

This potential merger is another example of media companies getting together in what seems like a monopolistic way that still might find itself as prey for market innovation of the future; like Hulu for example. Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising.

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L.A. Business Journal

DECEMBER 4, 2018

Hulu plans new advertising structure; SRAX CFO leaves; Faraday Future cutting more employees

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MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Ho had served at Hulu and Yahoo. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com.

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MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, He also served at News Corporation, where he was involved in the formation of Hulu, and also is co-founder and partner at Whisper Advisors, and a senior advisor at Boston Consulting Group.

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FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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Both Sides of the Table

FEBRUARY 7, 2011

Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. If you look at Hulu and said, “the networks will never enable a strong competitor to broadcast TV you’d need to put your head in the sand.

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OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Even the best sites don't have people watching lots of video, with the exception of long form content sites like Hulu and the Netflixes of the world. One of the companies there I was working with was CollegeHumor. READ MORE>>.

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