Advertising Hulu Platform 
socalTECH
APRIL 30, 2014
Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
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Both Sides of the Table
JUNE 6, 2012
In the “long tail” you can become enormously valuable if you’re a platform. Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. ” That is why Hulu has invested so much in building its Hulu Plus subscription service. Sadly, no Kindle edition).
Both Sides of the Table
FEBRUARY 7, 2011
Or maybe you’re trying to dramatically change the way TV is consumed, like Boxee or TV advertising works on the Internet, like Hulu. If you look at Hulu and said, “the networks will never enable a strong competitor to broadcast TV you’d need to put your head in the sand. They are at basecamp.
socalTECH
FEBRUARY 5, 2021
Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.
Both Sides of the Table
FEBRUARY 13, 2011
This potential merger is another example of media companies getting together in what seems like a monopolistic way that still might find itself as prey for market innovation of the future; like Hulu for example. Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising.
socalTECH
OCTOBER 29, 2012
One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. My background is that I was at IAC, focused on advertising solutions and advertising engagement. But, how do you figure out what actual content will resonate with online consumers? READ MORE>>.
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