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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC.

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Hulu Revenue Rise To $695M; Tops 3M Paying Subscribers

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Hulu , the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

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Hulu Approaching 1M Hulu Plus Subscribers

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Los Angeles-based Hulu , the online video streaming site headed by Jason Kilar, released some detailed subscriber numbers Wednesday, as the firm continued to be. According to the firm, it is approaching 1 million paying subscribers to its Hulu Plus service, expecting that it will cross the 1M number before the end of the summer.

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Hulu: $420M In Revenues, 1.5 Million Paying Subscribers

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Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 million paying subscribers to Hulu Plus. Kilar disclosed the numbers in a blog post summarizing the firm's 2011.

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Hulu Tops 2M Subscribers, Plans New Ad Structure

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Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. Hulu said there will be no charge for the change, where advertisers will not be charged unless their advertisements have been streamed through completion.

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Hulu: Six Million Hulu Plus Users, New In-Stream Purchasing

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Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.

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Hulu Plans Super Bowl Push

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Los Angeles-based Hulu said Tuesday that it is planning a big push of its Hulu Plus subscription service, with a Super Bowl XLVI advertising campaign. Hulu did not say how much it is spending on the advertisement, which is due to air during the Super Bowl XLVI this weekend. READ MORE>>.

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