Advertising Hulu Technical Review 
Both Sides of the Table
NOVEMBER 8, 2010
The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.
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Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
Both Sides of the Table
JUNE 6, 2012
It had the effect of greatly reducing the industry size but also of allowing some less known artists to reach audiences that previously would be unthinkable due to cost constraints. Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. Revenue models are emerging.
Both Sides of the Table
SEPTEMBER 17, 2013
The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.
Both Sides of the Table
JANUARY 17, 2011
I want to know how many people, their level of tech sophistication, their age and their interests. And if we’re reflective, it’s also one of the most important success criteria for investors, senior executives, tech writers and virtually anybody involved in business leadership. So I thought I would. That’s a shame.
Tech Zulu Event
OCTOBER 24, 2013
TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. It generates revenues through Subscription, Virtual Currency and Advertising. Date : Thursday, October 24, 2013.
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