Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). They are very hands on.

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JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

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Idealab Technology Council Southern California Pasadena 196

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JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. Tags: tweetup twitter advertising search idealab business netvibes dictionary. READ MORE>>.

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MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. UberMedia--which is led by Idealab''s Bill Gross--currently offers up mobile advertising technology which uses social signals and location infromation to optimize ad campaigns. READ MORE>>.

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MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online.

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MARCH 8, 2013

The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application.

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SEPTEMBER 21, 2010

Pasadena-based PostUp , the Twiiter advertising firm backed by Idealab, Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis, said Tuesday that it has launched a new version of its Twidroyd Twitter client for Android phones. PostUp is headed by Bill Gross, founder of Idealab.

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JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. PostUp CEO Bill Gross--who also runs Idealab itself--said in a statement that the buy will complement its existing Twitter app, Twidroyd, which runs on Android phones.

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AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was backed by Comcast Ventures, Idealab, Rustic Canyon Partners, Square 1 Bank, Tribune Company, and Trinity Ventures. Financial terms of the buy were not disclosed.

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JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Tags: tweetup twidroid merger acquisition idealab android phone mobile twitter. Financial terms of the buy were not disclosed. READ MORE>>.

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FEBRUARY 18, 2011

UberMedia is backed by Idealab. The move is not the first battle between Twitter and a Southern California Twitter-focused startup; last May, fellow Twitter advertising startup Ad.ly, based in Los Angeles, faced a similar situation with Twitter when it banned in-stream ads.

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APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

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NOVEMBER 7, 2013

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

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JUNE 7, 2013

Pasadena-baesd UberMedia , the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertising vet, having most recently been at agency Initiative. READ MORE>>.

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AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. READ MORE>>.

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JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. offices at Idealab in Pasadena, although the firm is not an Idealab company. READ MORE>>.

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JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. UberMedia was, until Friday, known as PostUp, and headed by Idealab's Bill Gross. Mixx operates an online site which allows users to find social content.

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SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter. Both Ad.ly

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MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

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JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. READ MORE>>.

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Content Tool Search Engine Optimization Altadena 199

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MARCH 1, 2012

The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back. Andy Steuer: It's actually out of Idealab proper.

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DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android.

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APRIL 26, 2010

Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

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SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

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SEPTEMBER 20, 2011

Los Angeles-based MediaTrust , the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. Cohn was most recently President and member of the firm's board. Current CEO Peter Bordes will continue to be involved with the company.

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JULY 11, 2013

Pasadena-based mobile application and advertising developer Ubermedia said today that it has integrated social sharing tool Buffer with its latest version of its Twitter client software, Echofon. UberMedia is backed by Idealab. UberMedia''s Echofon client works on both the iPhone and Android. READ MORE>>.

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FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

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FEBRUARY 7, 2011

Kraft co-founded Pandora with Tim Westergren when it was known as Savage Beast, and is now COO of Pasadena-based UberMedia , the Twitter client and advertising startup headed by Idealab's Bill Gross; Gotcher sits on Pandora's board of directors.

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APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business.

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Product Idealab Pasadena Mobile 210

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FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. UberMedia is led by Idealab''s Bill Gross. ubermedia advertising exchange yahoo mobile apps'

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Yahoo Idealab Advertising Pasadena 100

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NOVEMBER 24, 2008

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. READ MORE>>

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Rustic Canyon Idealab Marketing Pasadena 100

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MAY 15, 2013

Manatt said the funding will come from the Manatt Venture Fund, an early stage venture fund which has already invested in more than 90 companies, including Pinterest, Etsy, and Idealab. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

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Media High Tech Santa Monica Southern California 168

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MAY 2, 2012

The startup, which is backed by Idealab, said it is aiming at specialty retailers, restaurants, grocery stores, coffee shops, and others with its software, which allows businesses to reward users for repeat visits to a location.

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NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Perfect Market is venture backed by Idealab, Trinity Ventures and Rustic Canyon Ventures.

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Rustic Canyon Marketing Idealab Pasadena 100

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MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

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NOVEMBER 11, 2008

According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm. Rosen has also served at Fandango, a number of Idealab companies, Disney, and McKinsey and Company. Rosen will be based in Los Angeles. READ MORE>>

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