socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

SEPTEMBER 20, 2011

Los Angeles-based MediaTrust , the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. Cohn was most recently President and member of the firm's board. Current CEO Peter Bordes will continue to be involved with the company.

Ventura 133

Ventura Idealab Advertising Los Angeles 133

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Tags: tweetup twidroid merger acquisition idealab android phone mobile twitter. Financial terms of the buy were not disclosed. READ MORE>>.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. UberMedia was, until Friday, known as PostUp, and headed by Idealab's Bill Gross. Mixx operates an online site which allows users to find social content. READ MORE>>.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Web 189

socalTECH

APRIL 26, 2010

Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

MARCH 1, 2012

The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. We made it easier for local businesses to acquire customers through search and social media We sold that to Deluxe Corp. Is this part of Idealab's new ventures group, or how did you connect with them? Andy Steuer: It's actually out of Idealab proper.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

NOVEMBER 30, 2016

We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement. Today, we do business with major brands and advertising agencies, including a lot of retail brands, providing them with business intelligence. How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

NOVEMBER 11, 2008

According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm. Rosen joins Velocity Interactive from Fox Interactive Media, where she was Senior Vice President and General Manager, Entertainment. Rosen will be based in Los Angeles. READ MORE>>

Fandango 100

Fandango Idealab Hulu Social Media 100

Tech Zulu Event

JUNE 11, 2013

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

APRIL 15, 2010

He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. billion to Yahoo!

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. It’s clear that many companies are going to need to understand “authority&# in the social media era. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. million, compared to a $4.47

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

SoCal Delicious

SEPTEMBER 19, 2012

Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. You might know Demand Media better as the people behind Cracked, DailyPuppy, and GolfLink. Bill Gross – Idealab. Thanks to our advertisers.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Tech Zulu Event

AUGUST 31, 2011

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also a big thanks to Efren Toscano of TechZulu for streaming and editing the event Sunday evening.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. VP, Strategic Planning at Disney Interactive Media Group. Idealab continues to explore a range of technology frontiers. mt) Media Temple, Inc.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. VP, Strategic Planning at Disney Interactive Media Group. Idealab continues to explore a range of technology frontiers. mt) Media Temple, Inc.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

Tech Zulu Event

OCTOBER 20, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. mt) Media Temple, Inc.

UCLA 102

UCLA Companies Company Idealab 102

Tech Zulu Event

JUNE 28, 2012

TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Highlights.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67