Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

JULY 11, 2013

Pasadena-based mobile application and advertising developer Ubermedia said today that it has integrated social sharing tool Buffer with its latest version of its Twitter client software, Echofon. UberMedia is backed by Idealab. UberMedia''s Echofon client works on both the iPhone and Android. READ MORE>>.

Idealab 147

Idealab Pasadena Advertising Tool 147

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

Networking 154

Networking Marketing Idealab Pasadena 154

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Tags: tweetup twidroid merger acquisition idealab android phone mobile twitter. Financial terms of the buy were not disclosed. READ MORE>>.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter. Both Ad.ly

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

MAY 2, 2012

Pasadena-based Punchcard , the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year. Punchcard is led by Andy Steuer, and has raised $1M in funding so far for its efforts.

Idealab 154

Idealab Southern California Pasadena Mobile 154

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business.

Product 210

Product Idealab Pasadena Mobile 210

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Andy Steuer: Punchcard is a mobile loyalty rewards app. Andy Steuer: It's actually out of Idealab proper.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android.

Customer 176

Customer Custom Idealab Pasadena 176

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Hollywood Walk of Fame.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. They’ve had a total of 12 deals that have IPO’d. Terms not disclosed.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Both Sides of the Table

APRIL 15, 2010

He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. billion to Yahoo!

Venture Capital 271

Venture Capital Capital Google Platform 271

SoCal Delicious

SEPTEMBER 13, 2012

There are five prominent ones in town, Launchpad, Amplify, MuckerLab, StartEngine, and IdeaLab. Play In Motion – Play In Motion is developing a social mobile location-based platform for casual gaming. Thanks to our advertisers. George Thiruvathukal. mcarney George "I see," said the blind man! Got A News Tip? Pando Daily Home.

UCLA 47

UCLA Invest Startup Class 47

Tech Zulu Event

AUGUST 31, 2011

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also a big thanks to Efren Toscano of TechZulu for streaming and editing the event Sunday evening.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

SoCal Delicious

SEPTEMBER 19, 2012

When he was 23 years old in 1993, Sky heard about the Internet and realized that it was the future, not the next wave, not a “passing trend” Following Earthlink’s incredible success, Sky founded eCompanies, an accelerator that helped spawn LowerMyBills.com, JAMDAT Mobile, and business.com. Bill Gross – Idealab.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Howard is now CEO of Gamzee, a new social game company building games for the new Facebook mobile platform. Idealab continues to explore a range of technology frontiers. Community Sponsors.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

OCTOBER 20, 2011

Leveraging mobile application and online platform. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Idealab continues to explore a range of technology frontiers. CitySourced is a real time mobile civic engagement platform.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Howard is now CEO of Gamzee, a new social game company building games for the new Facebook mobile platform. Idealab continues to explore a range of technology frontiers. Community Sponsors.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49