Advertising, Idealab and SEM - Southern California Tech Central

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Advertising

Idealab

SEM

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising

Advertising Invest RSS CPC

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Competition

Competition Idealab Product CitySearch

Advertising Wants to be Measurable – An Investment Thesis

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Stay Connected