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I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / InternetBrands. Shopping.com. The Wedding Channel. Insider Pages.
Scott left the company, which eventually IPO’d and became InternetBrands. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Current round: $4. Total raised: $6.0mm.
Is there a way you can make direct mail perform more like digital advertising channels? We've both build marketing technology platforms in emerging digital channels, and also built direct-to-consumer brands who rely heavily on performance marketing and data-driven marketing. We were working on a portfolio of consumer Internetbrands.
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