Remove Advertising Remove Incubator Remove Internet Brands
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / Internet Brands. Shopping.com. The Wedding Channel. Insider Pages.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott left the company, which eventually IPO’d and became Internet Brands. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Current round: $4. Total raised: $6.0mm.

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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? We've both build marketing technology platforms in emerging digital channels, and also built direct-to-consumer brands who rely heavily on performance marketing and data-driven marketing. We were working on a portfolio of consumer Internet brands.

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