socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Financial terms of the investment were not disclosed. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. What do you invest in? It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

Advertising 100

Advertising Palomar Startup Customer 100