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Specific Media Adopts Advertising Option Icon

socalTECH

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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Interview with Tom Grasty, Stroome

socalTECH

We got lots of traction on the web, and the story was picked up in many places. We've taken the video editing process from a silo event, where someone uploads content, edits it on their computer, by themselves--to something we've exploded across the social web, which allows people to collaborate and work together on content.

Journal 187
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Web 3.0 Brings a New Wave of Startup Opportunities

Startup Professionals Musings

This is the current dream of Tim Berners-Lee , the man who invented the (first) World Wide Web. He calls his dream ‘Web 3.0’ or the ‘Semantic Web,’ meaning it understands user context. He and many other experts believe that the Web 3.0 As you search the Web, the browser records your interests in your local storage.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

This was the first in her string of web properties. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers.

Startup 363
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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He is known for being able to monetize the social web. What are the risks and rewards?

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Rubicon Project Tests Tool to Block, Snooze, or Like Ads

L.A. Business Journal

Fatigue from relentless targeted online advertising has spurred a growing share of internet users to download ad blockers – browser extensions that remove digital ads from websites. internet users removed digital ads from Web pages with an ad blocker this year, according to a report by eMarketer. In fact, more than one in four U.S.

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