socalTECH

OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

Sites 193

Sites Break.com Entertainment Content 193

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JULY 2, 2012

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. SodaHead operates an online site focused on discussions, opinions, and polls. engage:BDR said that SodaHead's largest demographic is in the 18-24 range. READ MORE>>.

Advertising 190

Advertising Platform Los Angeles Sites 190

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APRIL 23, 2013

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in seed funding from Signia and angels. in seed funding from Signia and angels. Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. READ MORE>>.

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Advertising Technology Seed Funding Content 185

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FEBRUARY 24, 2010

has invested in a Chinese provider of online advertising. Yoyi Media provides targeted advertising and demographics to Chinese web sites. Steamboat has offices in Shanghai and Hong Kong in addition to Los Angeles. Tags: steamboat venture capital ventures disney walt yoyi media china internet advertising.

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Steamboat Ventures Advertising Burbank Venture Capital 157

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JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. MySpace said that beginning today, publishers on the site can create a profile and control what messages they would like to insert into their activity stream. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

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DECEMBER 1, 2009

Los Angeles-based Sometrics , a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Tags: advertising software gaming analytics social online ijji games sometrics. Financial details of the deal were not disclosed. READ MORE>>.

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Sites Steamboat Ventures Advertising Los Angeles 145

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AUGUST 9, 2011

The firm had said in May that it would be converting OnSale into an online daily deals site. PC Mall said the new site is rolling out a beta in Chicago, Los Angels, and Seattle, offering off discounts on national brands, local restaurants, spa and salon services, and more.

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Sites Torrance Satisfaction Los Angeles 191

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APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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OpenX Advertising Los Angeles Networking 138

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MAY 8, 2012

Los Angeles-based Virurl , a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels. in a funding round, and launched its service. READ MORE>>.

Los Angeles 242

Los Angeles Advertising Content Sites 242

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MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

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AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% of the U.S. READ MORE>>.

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Advertising Google Report Networking 147

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FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. READ MORE>>.

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Internet Brands Web Sites Advertising 150

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JUNE 24, 2010

Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. Tags: images celebrity photography advertising gumgum.

Advertising 140

Advertising GRP Partners Los Angeles Sites 140

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NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed.

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Media Santa Monica Advertising Acquisition 224

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APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

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JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The site said that so far, its users have earned $4M working on its various creative projects, with many earning more than $100,000 for their work on the site.

Hollywood 223

Hollywood Advertising Sites Ideas 223

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MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S.,

Mobile 205

Mobile Services Tips Sites 205

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FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

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JUNE 13, 2012

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

Sites 160

Sites Media Study Research 160

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JANUARY 7, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. iTwango was based in Los Angeles. Financial terms of the deal were not disclosed. READ MORE>>.

Sites 150

Sites Los Angeles Platform Networking 150

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OCTOBER 2, 2018

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site.

Beverly Hills 133

Beverly Hills Sites Yahoo Southern California 133

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FEBRUARY 3, 2011

Los Angeles-based video streaming site Hulu said this week that it is again featuring advertisements from the Super Bowl, and will be posting the commercials from Super Bowl XLV immediately after they are aired.

Hulu 190

Hulu Advertising Sites Los Angeles 190

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JULY 11, 2011

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale. READ MORE>>.

Internet Brands 157

Internet Brands eHarmony Sites Pasadena 157

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JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

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JULY 2, 2010

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. Tags: adly twitter apps advertising real time.

GRP Partners 214

GRP Partners Advertising Southern California Platform 214

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NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The company is backed by Mohr Davidow, Mission Ventures, The Tech Coast Angels, Ron Conway, and others. READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

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JANUARY 17, 2013

Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone , to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII.

Hulu 178

Hulu Advertising Mobile Sites 178

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MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. Where is the site now, in terms of launch? Vic Caretti: The site was launched in April of 2008. What is Loudvine?

Social Media 241

Social Media Startup Sites Advertising 241

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OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. The site provides recommendation and information on upcoming movie titles. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

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FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications.

Mobile 199

Mobile Develop Development Help 199

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NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies.

Technical Review 279

Technical Review Company Companies Southern California 279

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MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

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MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

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DECEMBER 17, 2009

Los Angeles-based Twitter advertising startup Ad.ly The new service is part of an effort by the firm to provide publishers with more information on their audiences on the Twitter micro messaging site. adly twitter advertising analytics followers. According to Ad.ly, the new Ad.ly is funded by GRP Ventures.

Statistics 183

Statistics Advertising Los Angeles Sites 183

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JANUARY 26, 2015

Los Angeles-based streaming television service Hulu has re-opened its Super Bowl advertising site, sponsored again this year by Toyota. The site has been featuring those ads on the dedicated mini-site for several years. hulu adzone superbowl super bowl advertising video streaming commercial commercials'

Hulu 100

Hulu Sites Advertising Los Angeles 100

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SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Among the channels are family, food, health, home, money and style sections. READ MORE>>.

eHow 182

eHow Demand Media Sites 182

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AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Tags: myspace audience network social newtorking advertising. Fox Audience Network is News Corp's ad serving unit. READ MORE>>.

Networking 185

Networking Social Network News Advertising 185