socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. online publishing monetization advertising optimization content openx'

OpenX 159

OpenX Content Services Advertising 159

socalTECH

SEPTEMBER 7, 2011

Long Beach-based Cie Games , the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver , the automotive magazine published by Hearst Magazines. The deal integrates awards, monthly contests, and more along with updates and features in the magazine of the game.

Long Beach 165

Long Beach Content Develop Development 165

Both Sides of the Table

OCTOBER 25, 2014

Then they read about you in the American Airlines magazine or Wired or Recode and they think to themselves, “we should really reach out to that company.” I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. ” You get the call. You’re happy.

Press 415

Press Google Course Writing 415

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

socalTECH

JUNE 10, 2010

Helberg has also been at OMD, Saatchi & Saatchi/Los Angeles Time Magazine, Grey Advertising, Foote, Cone and Belding and Rubin Postaer and Associates. Tags: autobytel executive advertising automotive auto. The firm said that Helberg has worked at those automotive ad agencies working with Chrysler, Nissan, Honda and Toyota.

Advertising 140

Advertising Los Angeles Sites Media 140

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266

Marketing Advertising Resource Social Media 266

Both Sides of the Table

NOVEMBER 29, 2009

He was about to be featured in a major US news magazine as one of their “hot&# picks. Press doesn’t mean anything other than free advertising. I’ll close this story down with the one I started – the entrepreneur who called me to tell me he was about to be profiled in a major news magazine.

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. He has also served at SocialMedia.com, Business.com, Advertising.com, and Petersen Publishing, publisher of Motor Trend and Teen magazines. READ MORE>>.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

socalTECH

MAY 25, 2016

Santa Monica-based image advertising technology developer GumGum is in a deal, which will bring its in-image ads to publications In Touch Weekly, Life&Style, J-14, Closer Weekly, Woman�s World, Twist, and M Magazine, according to the company. The deal is part of an expanded partnership with publisher Bauer Xcel Media.

Santa Monica 133

Santa Monica Advertising Content Media 133

socalTECH

JANUARY 8, 2020

We have published 74 different magazine titles over the last 30 years. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. That's absolutely crucial in magazines, and in the way we ran events.

Media 150

Media Report Advertising Content 150

Both Sides of the Table

APRIL 21, 2013

If you ever want to read the great American generational immigrant business story read American Pastoral by Philip Roth, which won the Pulitzer Prize and was voted by Time Magazine as one of the best 100 books of all time. By the way, he has never spent a dollar on advertising. Provide something distinctive. What will you be known for?

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

AUGUST 13, 2009

magazine ranked the firm as the 39th fastest-growing private company in America. Tags: reachlocal inc500 revenue search engine advertising. The listing also revealed that the firm was up to 707 employees as of 2008; a spokesperson for the firm says that the company now actually is well over 800 employees today. READ MORE>>.

ReachLocal 133

ReachLocal Woodland Hills Advertising Funding 133

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263

Platform Training Software Review Advertising 263

Berkonomics

FEBRUARY 13, 2014

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer?

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

APRIL 5, 2019

Los Angeles-based digital advertising company H Code , which focuses on advertising for the U.S. H.Code said it will gain sole access to Artear''s digital advertising inventory here in the United States, including ads on Artear's other properties, Ciudad Magazine, eltrece, ElDoce.tv, and Todo Noticias (known as TN).

Media 113

Media Company Companies Advertising 113

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

JUNE 30, 2010

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. Financial impact of the win was not disclosed.

Screening 145

Screening Entertainment Advertising Los Angeles 145

InfoChachkie

JUNE 11, 2012

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Richard dropped out of school at the age of 16 to begin publishing a magazine targeted to young people, called Student. Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store.

Tips 279

Tips Startup Education Entrepreneur 279

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Is it difficult to find advertisers to match to sites? plus range.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

FEBRUARY 10, 2014

As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. GoToMy Rebranding Campaign.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

DECEMBER 15, 2012

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced.

Email 386

Email Startup Marketing Competition 386

Both Sides of the Table

SEPTEMBER 10, 2010

The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. Brands took out advertisements espousing their “AOL Keyword.&#. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change. I discussed these issues in the video. You’re on AOL.

Web 300

Web HTML SMTP Google 300

Both Sides of the Table

MARCH 30, 2010

We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. The Kindle has already revolutionized book reading.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 19, 2009

The advertising-driven site said it was founded by Yahoo! Tags: magazine photography flipgloss fashion forbes. Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. READ MORE>>.

Marketing 100

Marketing Yahoo Venice Media 100

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Berkonomics

JULY 19, 2011

New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia.

Pricing 184

Pricing Networking IBM IBM 184

socalTECH

JULY 6, 2009

We're a business that has both advertising revenues and subscription, a blend of both. You also bought a surfing magazine at one point, didn't you? Jonno Wells: A couple of years back, we bought Water magazine. We had a though to market that directly, but it was just as the economy for advertising in print took a big hit.

Web 140

Web Content Mobile Sites 140

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. They're designing in a glass tower, and pushing that through a traditional wholesale and retail channel, and hoping to create demand from advertising.

Startup 182

Startup Commerce Design Media 182

socalTECH

JULY 23, 2010

There is still a layer of editorial influence and editorial opinions that comes from women's magazines, from the celebrity stylist world, and from television. Finally, how has the mix of your business changed--are you now more focused on the advertising end, or are you still doing the affiliate revenue ThisNext started out with?

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

JUNE 23, 2011

I wanted to help bring some light to that without having it be advertising, which comes on as being disingenuous. The first one we launched was with Corporate Responsibility Magazine, where the top 100 corporate citizens will be on their web site. However, you'll never see that in the media. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

InfoChachkie

JULY 9, 2012

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals. I got the power.

Google 133

Google Develop Development Funding 133

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” from Carnegie Mellon University. The old media companies were resistant to change.

Advertising 98

Advertising Santa Monica Startup Content 98