Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266

Marketing Advertising Resource Social Media 266

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com. READ MORE>>.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Tags: autobytel executive advertising automotive auto. READ MORE>>.

Advertising 140

Advertising Los Angeles Sites Media 140

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences.

Startup 162

Startup Content Advertising Sites 162

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. The advertising-driven site said it was founded by Yahoo!

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

JUNE 8, 2011

In the rush toward the daily deals space, it seems like there is at least one, new, daily deals site created every day. It's an incredibly crowded industry, which not only includes giants like Groupon and LivingSocial, but countless smaller sites, newspapers, and others all looking for a piece of the action. What is Deal Current?

Platform 263

Platform Training Software Review Advertising 263

socalTECH

JULY 23, 2010

This week, Santa Monica-based ThisNext (www.thisnext.com) said it has raised another round of funding for the firm's social shopping site. ThisNext.com has been a social shooping site, really for anyone and everyone, and for every product category. How long have you been at the firm now? Matt Edelman: It's been since April 1st.

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Are sponsors interested in such highly targeted sites, rather than the broad reach? Do you find it's been more difficult to build up traffic for a more targeted site, or easier?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Zulu Event

NOVEMBER 18, 2011

Born is most notable for his work in founding sister-site, Audio Micro , an online repository for royalty free music and sound effects. Early adopters include People Magazine, US Weekly, Tribune, and others. All images are pre-approved for use in editorials, magazines, e-publications like blogs and pages, and personal prints.

Press 69

Press Entertainment Pricing Blogging 69

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. First off, tell us about your network of sites? Our products are also syndicated into newspapers and web sites around the country. We're a business that has both advertising revenues and subscription, a blend of both.

Web 140

Web Content Mobile Sites 140

Both Sides of the Table

SEPTEMBER 10, 2010

The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. Brands took out advertisements espousing their “AOL Keyword.&#. Our view then (kind of obvious now) was that software would be consumed the way that consumer Internet sites were back then. You’re on AOL.

Web 300

Web HTML SMTP Google 300

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. They're designing in a glass tower, and pushing that through a traditional wholesale and retail channel, and hoping to create demand from advertising. Those were all the first wave of social shopping.

Startup 182

Startup Commerce Design Media 182

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Los Angeles 75

Los Angeles Angel Social Media Media 75

InfoChachkie

JULY 9, 2012

Before the creation of YouTube networks, a handful of leading YouTubers were generating over $100,000 in revenue per year, simply by running run-of-site YouTube ads. Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. I got the power.

Google 133

Google Develop Development Funding 133

socalTECH

JUNE 23, 2011

We also are building out sections on the Huffington Post, the Impact and Education brands, with our technology, and powered the AARP's Create The Good site to help in cause marketing and audience engagement. I wanted to help bring some light to that without having it be advertising, which comes on as being disingenuous.

Causecast 222

Causecast Startup Content Education 222

socalTECH

JANUARY 2, 2014

As part of that, we started asking professors for recommendations on who we could talk to, and we found out they only knew one person, or told us to check out a magazine, or Google this and that. Plus, younger attorneys understand technology, and are used to sites like eBay, Etsy, and others like that. Thanks, and good luck!

Help 240

Help Startup CTO Hire Pricing 240

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Print advertising is expensive, but social media is free. John is a veteran of over two decades in the advertising industry. You can keep overhead low.

Startup 92

Startup Capital Blogging Ideas 92

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Los Angeles 49

Los Angeles Angel Social Media Media 49

Startup Professionals Musings

APRIL 3, 2011

To illustrate the point, here is a true story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper. Remember the news with the videos of the latest celebrity exploits, or the cell phone photos that are snapped of every public and private activity and printed in magazines.

Google 102

Google Social Network Networking Coach 102

Startup Professionals Musings

JANUARY 12, 2013

Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Osmosis marketing is the hot new term for word-of-mouth advertising. Social mobile web.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

APRIL 6, 2011

Type in "weddingshoes.com" - a site that Ham happens to own - and you'll land on what looks like a shoe-shopping portal, filled with links from dozens of retailers. With the current explosion of sites, it's usually better to leverage search engines than to build a new mountain on your own through advertising.

Company 81

Company Companies Pricing Web 81

socalTECH

OCTOBER 30, 2008

By offering that software for free, we've attracted over 10,000 writers to our site. What we've done, is we attract those writers to our site, and have a revenue model based on the content. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

NOVEMBER 6, 2012

To get to my point the waiting room is full of great magazines that I personally don’t subscribe to, but love to read. These magazines are full of wonderful photos and articles depicting the “good life”. Conversely I really don’t like being down the hall in one of the torture chambers equipped with a dental chair. But I digress.

Customer 72

Customer Custom Blogging Startup 72

Startup Professionals Musings

MARCH 20, 2010

Type in "weddingshoes.com" - a site that Ham happens to own - and you'll land on what looks like a shoe-shopping portal, filled with links from dozens of retailers. With the current explosion of sites, it's better to leverage search engines than to move a mountain on your own through advertising. Need wedding shoes?

Pricing 49

Pricing Web Software Review .Net 49

Startup Professionals Musings

MARCH 10, 2010

To illustrate the point, here is a story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper. There’s still a bit of the “wild west” left in the Internet, especially as it relates to social networking sites, so keep your wits about you as you explore and act. She googled each person's name.

Google 50

Google Entrepreneur Social Network Networking 50

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. We’re really loving the clean site layout. But sell them to who?

Startup 80

Startup Design Advertising Search Engine Optimization 80

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. in terms of time spent on the sites.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

DECEMBER 16, 2011

After college I came back to Los Angeles to work in the advertising industry. The site itself was originally meant for women, but we began noticing a large portion of our readership was male. It was as if they were reading a Cosmo magazine to see what we were talking about. Talia, tell me a little about yourself. Entertainment.

Santa Monica 74

Santa Monica Startup Beverly Hills Orange County 74

SoCal Delicious

SEPTEMBER 19, 2012

magazine and the LA Business Journal. Adam Goldenberg’s JustFab is one of the new heavy-hitting membership fashion sites. Thanks to our advertisers. Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world. by Howard Marks on September 19, 2012.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

SoCal Delicious

MAY 6, 2012

Charlie Capen is co-founder of HowToBeADad.com , an entertainment site and dad blog for “parents, soon-to-be parents and people who have no desire to procreate, whatsoever.” The site features running commentary and visual diagrams on the idiosyncrasies of fatherhood, parenting missteps and his own adjustment to having children.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Tech Zulu Event

AUGUST 13, 2010

Your clients pay you to design and build web sites and app. Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Pedro Galván, Software Guru magazine. Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Make Millions: Re-Invent Global Sites for Local Markets.

Guide 69

Guide Startup Venture Capital Entrepreneur 69