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I Buy Dead Magazines (the art of the intro …)

Both Sides of the Table

I buy dead magazines.” I buy dead magazines. We think that the magazine industry is going through incredible change but that the Internet website experience doesn’t yet fulfill our magazine needs. People read magazines for a reason and it’s a combination of focused content and beautiful images. He’s a master.

Startup 315
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We have published 74 different magazine titles over the last 30 years. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. That's absolutely crucial in magazines, and in the way we ran events.

Media 150
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Niche marketing works. Here’s how.

Berkonomics

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266
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The Silent Benefits of PR

Both Sides of the Table

Then they read about you in the American Airlines magazine or Wired or Recode and they think to themselves, “we should really reach out to that company.” I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. ” You get the call. You’re happy.

Press 415
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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. No one ever accused Mr. Gates of being a master programmer.

Tips 279
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Interview with Jimmy Hendricks, Deal Current

socalTECH

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263
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Would the Last Blackberry User Please Turn Out the Lights? I Already Left the Building

Both Sides of the Table

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Most people I know who gave up their Blackberry’s just write shorter emails and respond to less. It is stunning to think about the blind spots that market leaders can develop. I still don’t.

Email 386