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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices.
Venice, California-based Mogreet , the mobile marketing firm headed by James Citron, has raised $2.0M Mogreet uses Mobile Messaging Service (MMS), SMS, QR codes, and more in advertising and marketing campaigns for its clients, which include such companies as Nike, ABC, WB, Paramount, Macy's, Gymboree, and many others.
According to his LinkedIn profile, Momary was previously VP of Multimedia Advertising at the Ventura County Star, and a Regional Advertising Manager at the Los Angeles Times, as well as serving as an Account Executive at Cars.com. Tags: publish market journalism content publishing marketplace capital venture ebyline.
Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising.
One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. You need a third profile.
positions on its site, ranging from software, sales, marketing, to finance. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. relationships and brand are paramount to get invited to review the best searches.". Rubicon Project.
Writers can log into our site, upload their project, and select from over 4,000 markets, and send their work out to the world physically with a single click. In terms of the market, we cover everything, but the big areas are contests and publications of every kind, literary agents, and also some Hollywood agents.
There''s a really big need in the marketing world to empower people to do this kind of work, and help solve the content crisis, so to speak. My background is at Paramount, in the film department, and I also ran my own production company. We needed the market to mature a little bit, and we knew we had lots of wood to chop.
What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.
We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. Today, the addressable market is between 60 and 70 percent of existing cell phones. Who are your typical customers--it sounds like many of them are in the youth market?
They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. At Agility Studios, closed Puma deal for integration into director Jon Chu’s LXD dance web series, now at Paramount Digital. What advertisers brands are looking for: targeting demos, branding, stats.
We spoke with Sherry Gunther, CEO and founder of the firm, earlier this week to get a better look at the company and the dynamics behind the virtual world market nowadays--as well as why Sherry decided to make the jump from the world of entertainment media to online. Sherry Gunther: That's been the advantage of a maturing market space.
How can marketers interact real-time with the hard-to-reach youth demographic? Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Where should marketers and investors place their bets?
It takes a huge upfront investment to attract users, before advertisers are interested. Target market sizing higher than $10 billion. It’s true that investors like large markets, preferably in the billion dollar range and growing, but sizing a startup market greater than the GNP of many countries is just not credible.
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