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Announcing The Socaltech 50: Southern California's Up-and-Comers

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James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Alon Goren , Invested.in (Los Angeles/Ventura, crowdfunding). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards).

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Shopzilla Becomes Connexity

socalTECH

Los Angeles-based marketing technology provider Shopzilla said this morning that it has officially chanced its company named to Connexity , to help highlight the shift of the company from comparison shopping to technology driven marketing solutions. READ MORE>>.

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The Trade Desk Taps eBay For New Exec

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Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. and Walmart.com. and Walmart.com. READ MORE>>.

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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. Kirschner was most recently CMO of eBay Enterprise, and also previousl y has been CMO of Rakuten. Kirschner will be based out of The Trade Desk's New York offices.

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The Trade Desk, Acquisio Partner

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Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product. and other firms. READ MORE>>.

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MediaTrust Names Cohn CEO

socalTECH

Los Angeles-based MediaTrust , the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. MediaTrust has offices in Los Angeles, Ventura, and New York. Cohn was most recently President and member of the firm's board.

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