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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. and Walmart.com. and Walmart.com. READ MORE>>.

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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. Kirschner was most recently CMO of eBay Enterprise, and also previousl y has been CMO of Rakuten. Kirschner will be based out of The Trade Desk's New York offices.

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The Trade Desk Names Apple Mac Pioneer To Board

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Ventura-based advertising technology developer The Trade Desk has added an early, Apple Computer pionner to its board of directors, according to the company. The Trade Desk said that Andrea "Andy" Cunningham, who helped launch the Apple Macintosh early in her career, has joined its board as an independent director.

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The Trade Desk Offers Up Free Courses

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Ventura-based online advertising exchange The Trade Desk says it will offer up free access to its digital advertising courseware until the end of 2020, allowing everyone from advertising industry professionals to those looking to build the required skills to enter the field. READ MORE>>.

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The Trade Desk Partners With TikTok In Asia Pacific

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Ventura-based advertising exchange The Trade Desk and mobile video app developer TikTok are in a new, advertising partnership covering Asia Pacific markets, the two said this morning. Financial details of the deal were not announced.

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The Trade Desk Launches In China

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Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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Shopzilla Becomes Connexity

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Los Angeles-based marketing technology provider Shopzilla said this morning that it has officially chanced its company named to Connexity , to help highlight the shift of the company from comparison shopping to technology driven marketing solutions. READ MORE>>.

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