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ValueClick Launches Political Advertising Product

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Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. READ MORE>>.

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ValueClick Names Chief Marketing Officer

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Westlake Village-based ValueClick announced this morning that it has named Scott G. Eagle as its new Chief Marketing Officer. ValueClick is a developer of online advertising products. Eagle also serves on the board of Akademos. Eagle also serves on the board of Akademos. READ MORE>>.

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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 READ MORE>>.

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ValueClick Media Opens Two New Offices

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Westlake Village-based ValueClick Media , the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said the move was made to serve clients and agencies in the two markets, with Minneapolis representing a $1 billion online advertising and $300M mobile marketing opportunity by the end of 2011.

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ValueClick Acquires Dotomi For $295M

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Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. ValueClick said the acquisition will help it meet the needs of marketers. READ MORE>>.

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ValueClick Renames Itself As Conversant

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Westlake Village-based online marketing and advertising company ValueClick said late Monday that it has rebranded itself as Conversant, with a new focus on providing an "integrated marketing personalization platform". Goodbye, ValueClick , and hello, Conversant. The company trades on the NASDAQ. READ MORE>>.

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ValueClick Looks To Sell Investopedia, PriceRunner

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Westlake Village-based online advertising and marketing firm ValueClick said late Tuesday that it is planning to divest its "Owned & Operated" websites segment, the company''s division which runs such sites as Investopedia, PriceRunner, Smarter.com, SymptomFind, and CouponMountain.com. READ MORE>>.