SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. This event will attract investors, founders, entrepreneurs and executives who need to understand the rapidly evolving tech and trends in mobile local media and its application in targeted advertising.

LAVA 100

LAVA Mobile Media Case Study 100

socalTECH

OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

Media 173

Media Advertising Los Angeles Mobile 173

L.A. Business Journal

DECEMBER 10, 2018

Mobile advertising firm Maple Media announced Monday it acquired the intellectual property rights to San Francisco-based game developer Banana & Co.’s s game portfolio.

Media 113

Media Advertising Mobile Develop 113

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

Media 147

Media Advertising Content Mobile 147

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software'

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Local Corporation said the new product is based on its Krillion local shopping platform.

Mobile 147

Mobile Product Advertising Pricing 147

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. TapIt Media was advised by Siemer & Associates in the deal. READ MORE>>.

Media 153

Media Advertising Mobile Activity 153

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. campusexplorer advertising bidding time real marketplace private media vantage' READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

JULY 1, 2013

Los Angeles-based Triton Digital , which develosp technology for digital audio advertising and publishing, reported a win with Varick Media Management, a provider of programmatic streaming audio ads. advertising audio streaming management media varick digital triton' Financial details of the deal were not disclosed.

Media 147

Media Advertising Los Angeles Platform 147

TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

APRIL 19, 2011

Venice, California-based Briabe Media , a mobile marketing firm targeting Hispanic, African, and Asian American consumers, said today that it has raised more than $2M in funding. Briabe Media offers up mobile advertising targeted at ethnic audiences, and is headed by James Briggs.

Media 187

Media Venice Mobile Advertising 187

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. READ MORE>>.

Media 138

Media Advertising Screening Mobile 138

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Townhall Media's websites include Townhall, HotAir, RedState, Twitchy, BearingArms,and HumanEvents. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

socalTECH

JUNE 3, 2011

Los Angeles-based Evolve Media COrp and fellow Los Angeles online ad firm >b>AdColony , which is a division of Jirbo , said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network. The two did not reveal other details of the arrangement.

Gorilla Nation 133

Gorilla Nation Mobile AtomicOnline Media 133

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick. READ MORE>>. pk4media vidoe optimization'

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

socalTECH

OCTOBER 12, 2011

Westlake Village-based ValueClick Media , the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said the move was made to serve clients and agencies in the two markets, with Minneapolis representing a $1 billion online advertising and $300M mobile marketing opportunity by the end of 2011.

Westlake Village 164

Westlake Village Media Advertising Mobile 164

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. After this connection, you need not share the 30% of all revenue collected by the store platform.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

West Hollywood 140

West Hollywood Media CitySearch Hollywood 140

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention.

Mobile 100

Mobile Screening Web Conference 100

socalTECH

MARCH 4, 2014

The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. content hollywood broadcast satellite movies television media streaming dish disney' READ MORE>>.

Media 147

Media Burbank Hollywood Content 147

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. In addition to the software, Verve also manages an advertising network, which it says reaches more than 14 million readers.

News 154

News Mobile Press San Diego 154

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. But What About Mobile? Ads are effective. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100

Media SoCalTech Advertising Mobile 100