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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. It has just been released to wide audiences November 2010 – mostly in response to the growing popularity of Netflix and ironically the introduction of the ABC.com player on the iPad. Why the limitation?

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Revolution co-founder talks Living Social, ZipCar, Steve Case & GroupOn Super Bowl Ads

Both Sides of the Table

They are a national practice but “it would be hard to see a local media success that Revolution isn’t part of&#. This potential merger is another example of media companies getting together in what seems like a monopolistic way that still might find itself as prey for market innovation of the future; like Hulu for example.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Online text book rental service.

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The Long Economic Case for Snapchat

Both Sides of the Table

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

My background is that I was at IAC, focused on advertising solutions and advertising engagement. We've got original contributors such as Vox Media, Maker Studio's POLIPOP Network, everyone from the Bad Lip Reading Guys, to Barackdubs, it spans the spectrum. One of the companies there I was working with was CollegeHumor.

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