socalTECH

MAY 8, 2014

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. The deal is apparently the first, upfront advertising deal signed by Maker Studios. READ MORE>>.

Advertising 147

Advertising Networking Los Angeles Media 147

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

FEBRUARY 14, 2011

Irvine-based Internet advertising network operator Specific Media is continuing to bolster its executive staff, saying today that it has named Fabrizio Blanco as its Chief Technology Officer, and Jason Knapp as Executive Vice President of Product. where he was a co-founder, and also was involved in Fox Audience Network.

Networking 145

Networking Chief Technology Officer Media Advertising 145

socalTECH

AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. of the U.S. READ MORE>>.

Advertising 147

Advertising Google Report Networking 147

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. Johnson also served as CFO of ValueClick.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145

Media Santa Monica Advertising Content 145

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. TapIt Media was advised by Siemer & Associates in the deal. READ MORE>>.

Media 153

Media Advertising Mobile Activity 153

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

MARCH 26, 2013

Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". The firm said the new ad network will let advertisers reach customers in local markets, and provide display advertising both on its own sites and over 1,000 regional media sites.

Networking 138

Networking Advertising Sites Media 138

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Scripps Company. Financial terms of the acquisition were not announced.

Media 100

Media Advertising Los Angeles Acquisition 100

socalTECH

MAY 15, 2013

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift went public via a reverse merger back in 2012, and was formerly known as Ad-Vantage Networks; the firm is now traded OTCBB. READ MORE>>.

Media 138

Media Advertising Entertainment Networking 138

socalTECH

JANUARY 18, 2012

Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers.

Advertising 140

Advertising Westlake Village Product Activity 140

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

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Demand Media eHow Santa Monica 157

socalTECH

APRIL 12, 2011

Irvine-based Specific Media , the online advertising network headed by Tim Vanderhook, said today that it has received the new IAB Quality Assurance certification. The Interactive Advertising Bureau certification covers training, audit, and compliance requirements for brand-safe advertising. READ MORE>>.

Media 157

Media Advertising Training Networking 157

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content.

Media 176

Media Advertising Entertainment Content 176

socalTECH

SEPTEMBER 23, 2010

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. According to Specific Media, Schulz will help the firm develop overall company strategy and direction. Schulz had joined the firm in 2008. READ MORE>>.

Media 160

Media Advertising Networking Help 160

socalTECH

MARCH 24, 2011

Irvine-based Specific Media , the online advertising network operator, appears to be on a privacy push, saying this morning that it has gained TRUSTe certification. The move is the latest in a series of privacy moves at the company, which also recently adopted the IAB Ad Option Icon.

Media 160

Media Advertising Networking Company 160

socalTECH

MAY 15, 2015

Los Angeles-based SHIFT , the social advertising startup led by James Borow, has been acquired by Boston-based Brand Networks , in a deal worth $50M. According to Brand Networks, it paid $50M in cash and stock for SHIFT, and will appointobrow as Chief Product Officer. The company had raised around $20M in funding.

Networking 100

Networking Advertising Los Angeles Media 100

socalTECH

JUNE 9, 2011

Los Angeles-based WebVisible , which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. READ MORE>>.

Media 157

Media Advertising Los Angeles Networking 157

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

AUGUST 25, 2010

Irvine-based Specific Media , the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. The lawsuit was filed by a privacy attorney, who also has similar lawsuits against Disney, Demand Media, and others. READ MORE>>.

Media 164

Media Advertising Demand Networking 164

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. But is there a better way?

Media 288

Media Advertising Screening Content 288

socalTECH

FEBRUARY 23, 2011

Irvine-based Specific Media , the online ad network operator, said Wednesday that it has inked deals with two automotive publishers. That program helps advertisers gain access to name brand publishers on their remnant inventory. Financial details of the deals were not disclosed. READ MORE>>.

Media 140

Media Advertising Content Networking 140

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

MAY 20, 2009

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

Westlake Village 113

Westlake Village Media Networking Statistics 113

socalTECH

NOVEMBER 23, 2010

Irvine-based Specific Media , which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to ClassicCars.com, CarDomain.com, and Zeroto60times.com. READ MORE>>.

Media 172

Media Sites Advertising Networking 172