Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s that’s where the customers are.

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Product Platform Advertising Acquisition 424

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network Advertising News 140

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. READ MORE>>.

Media 140

Media Advertising News Los Angeles 140

socalTECH

MAY 21, 2009

El Segundo-based out-of-home advertising firm Ripple TV said today that it has added two media executives to the firm's board of directors. Ripple places news and advertising on screens in retailers such as Borders, Einstein Bros. Tags: executive display home advertising ripple. Bagels, Gelson's, Juice it Up!,

El Segundo 140

El Segundo Media Draper Advertising 140

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Cenk Uygur: We do news coverage, and dominate the field online. We operate the largest online news network overall, with about 1.25

Media 196

Media News Startup Technical Review 196

TechCrunch LA

MARCH 26, 2020

Earlier this year, personalized news aggregation app Flipboard expanded into local news. The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. Today, Flipboard is bringing local news to 12 more U.S. Louis Post-Dispatch.

News 156

News Journal San Diego IP 156

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

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Report Social Network News Advertising 187

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Platform Startup News 276

Both Sides of the Table

SEPTEMBER 12, 2013

This is a big news day at Upfront Ventures. In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks.

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Invest Venture Capital Startup News 340

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. READ MORE>>.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

AUGUST 19, 2010

Santa Monica-based Total Beauty Media 's John Hadl has joined venture capital firm U.S. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. According to U.S. USVP said that Hadl will remain in Los Angeles.

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Los Angeles Angel Santa Monica News 187

socalTECH

OCTOBER 27, 2010

Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. News of the hiring was first reported by AllThingsD. News of the hiring was first reported by AllThingsD.

Yahoo 178

Yahoo Media News Report 178

socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. hitfix news chanel movie video entertainment hollywood' READ MORE>>.

News 147

News Hulu Entertainment Hollywood 147

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

socalTECH

JUNE 16, 2010

Other high CPM earners are general news sites, at $6.14 Tags: internet advertising impressions comscore media metrix. According to comScore, in April 2010 the CPMs for display ad impressions were $6.99 for newspaper sites, and $6.29 for sports sites. CPM, as well as email, with a CPM of $0.94. of the total impressions.

Sites 185

Sites Social Network Entertainment Advertising 185

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors. READ MORE>>.

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OpenX Media News Advertising 100

socalTECH

JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. Financial impact of the win was not announced. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

socalTECH

SEPTEMBER 23, 2016

Los Angeles-based streaming media delivery provider Triton Digital has won the business of Bloomberg Media , the consumer facing arm of Bloomberg L.P., as part of a delivery, monetization, and measurement deal. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 million listeners n the U.S.

Media 100

Media News Advertising Los Angeles 100

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about.

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Marketing Funding Content Writing 232

Both Sides of the Table

NOVEMBER 29, 2009

He started the call by telling me he had exciting news. He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. Press doesn’t mean anything other than free advertising. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Magazine is a celebrity news magazine and website. According to the two, they are in a joint venture focused on digital content, marketing, and advertising. Buzz Media said it will use OK!'s

Media 100

Media Buzznet Anthem Redpoint 100

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Tags: buzzmedia buzz media celebuzz celebrity news publishing executive. READ MORE>>.

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Sales Veoh Anthem Redpoint 145

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We learned that Groupon was taking their advertisers.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Financial terms of the buy were not disclosed. TweetUp will power the ads on both Twidroyd, as well as the popurls site.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer. Older shows might allow a single season.

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Hulu Technical Review Content Advertising 292

socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Destructoid offers video game industry news and commentary. Tags: atomiconline destructoid game videogame content advertising.

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AtomicOnline Blogging Advertising News 140

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. We saw that one third of Americans under 40 have started using satirical news sources as replacements for news from someone like Fox News or CNN. One of the companies there I was working with was CollegeHumor.

Content 230

Content News Startup Research 230

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

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Media CTO Coach CTO Hire Los Angeles 320

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

socalTECH

MARCH 1, 2010

He has also served at The FeedRoom, and was also a journalist at the News & Observer of Raleigh, North Carolina. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

SEPTEMBER 1, 2011

Irvine-based Local.com , the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishers and newspapers. READ MORE>>.

Guide 124

Guide News Advertising Media 124

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Twitter is pretty unstoppable as it related to news and global reach, but StockTwits is that extra layer that deciphers the news for people who love stocks. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Pick your fit.

Social Media 95

Social Media Media Startup Blogging 95