socalTECH

JUNE 6, 2012

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

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Advertising Santa Monica Demand Content 150

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

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Demand Media eHow Santa Monica 157

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NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

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AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

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MAY 15, 2013

Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

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Media High Tech Santa Monica Southern California 168

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NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145

Media Santa Monica Advertising Content 145

socalTECH

MARCH 9, 2016

Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. Motorola, Ucentric Systems, and IBM. Levine was previously at Xaxis North America.

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Santa Monica IBM IBM Advertising 100

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NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

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MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

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Demand Content Media Santa Monica 165

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

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Santa Monica Los Angeles Advertising Media 213

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AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Demand Google Media RSS 154

socalTECH

JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Joost is now Adconian's business for providing in-banner and in-stream video advertising. READ MORE>>.

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Demand Media Santa Monica Advertising 140

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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Demand Media eHow Advertising 138

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JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

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FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M in revenues from Q4 of 2009. for all of 2010.

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Demand Media Report .Net 145

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AUGUST 24, 2011

Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year. According to the U.S. is against the law.

Google 184

Google Demand Media Santa Monica 184

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

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AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

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FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

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Demand Media Santa Monica Advertising 124

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MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. READ MORE>>.

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Demand Media Santa Monica .Net 133

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AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? That's the next big challenge for us.

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Demand Media eHow Content 240

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FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues'

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Demand Content Media eHow 138

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SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers.

Media 124

Media Product Marketing Santa Monica 124

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JANUARY 17, 2012

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization.

MyLife 205

MyLife eHarmony Santa Monica Advertising 205

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JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Higgins also has previously been at MSN.

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Santa Monica Advertising Content Sites 171

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AUGUST 22, 2011

Santa Monica-based Demand Media , the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. Demand Media was recently trading at around $7.19 per share, well below its IPO debut price of $17.00 READ MORE>>.

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Demand Media Santa Monica Pricing 147

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JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. Grossman was previously at Demand Media and Scripps Networks Interactive, and was founder of mobile advertising firm Sidebar. The start is led by Gabe Gottlieb. READ MORE>>.

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GRP Partners Santa Monica Advertising Startup 168

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OCTOBER 3, 2008

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica. and McDonald's.

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Advertising Santa Monica Screening Networking 100

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AUGUST 24, 2011

Santa Monica-based Joost Media , the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. Joost offers up in-video banner advertising and other products. READ MORE>>.

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Santa Monica Advertising Media Product 140

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AUGUST 19, 2010

Santa Monica-based Total Beauty Media 's John Hadl has joined venture capital firm U.S. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. According to U.S.

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Los Angeles Angel Santa Monica News 187

SoCal Tech Calendar

MAY 5, 2010

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment. See [link] (more).

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Entertainment Advertising Santa Monica Los Angeles 100

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JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Higgins also has previously been at MSN.

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Santa Monica Advertising Content Media 150

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DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market.

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Advertising Santa Monica Social Media Media 100

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JULY 28, 2011

Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ensure brand safety and adherence to self-regulation requirements for ad privacy.

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Santa Monica Advertising Platform Media 153

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NOVEMBER 28, 2011

Santa Monica-based Outcast Media , the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Department of Transportation, on a distracted driving campaign. Outcast runs both the gas station network as well as similar television and content networks for health clubs.

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Santa Monica Advertising Content Networking 153

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MAY 9, 2012

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider.

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Santa Monica Advertising Los Angeles Media 145