Advertising Media Truecar 
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. And it carries no inventory.
socalTECH
NOVEMBER 19, 2013
James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).
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socalTECH
SEPTEMBER 20, 2010
Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.
Both Sides of the Table
FEBRUARY 15, 2011
In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).
Tech Zulu Event
JULY 31, 2014
The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.
socalTECH
DECEMBER 23, 2016
This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital.
Tech Zulu Event
JUNE 28, 2012
TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Highlights.
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