Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

JUNE 28, 2012

TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Highlights.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That sets us up nicely for the next phase of the web.

Venture Capital 313

Venture Capital Southern California Google Startup 313