socalTECH

FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. READ MORE>>.

Yahoo 100

Yahoo Idealab Advertising Pasadena 100

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. She previously also served as CMO at Live Nation Concerts, and also served at Mattel, 20th Century Fox, Hasbro and Yahoo. READ MORE>>.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

socalTECH

DECEMBER 22, 2008

Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. According to Specific Media, it has hired Kathy Benigo, Jolene Ortiz, Ray Duncan, and Matthew Donner for the firm's sales team. READ MORE>>.

Sales 113

Sales Media Yahoo Advertising 113

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

MAY 20, 2009

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

Westlake Village 113

Westlake Village Media Networking Statistics 113

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments. FastPay says that Wehner will be based in New York City. READ MORE>>.

IBM 154

IBM IBM Yahoo Advertising 154

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

socalTECH

APRIL 13, 2011

Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. He also has served as SVP Finance and Operations at Veoh Networks, and roles at Yahoo! Disney, and PricewaterhouseCoopers.

Veoh 145

Veoh Santa Monica Yahoo Advertising 145

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Tech Zulu Event

JULY 31, 2012

Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo. I wanted to let you know that my time at Yahoo has come to an end.

Yahoo 74

Yahoo Pricing Writing Entertainment 74

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo!

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda also had served as GM of Bloomberg's Media Distribution division, and had been at Yahoo, Gap Inc., and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. He also had served at Chief of Insights at Yahoo!, and Nielsen. READ MORE>>.

Palomar 113

Palomar Yahoo Advertising Resource 113

Both Sides of the Table

MARCH 1, 2011

Instead, they tried to use their search position to offer a portal like Excite and Yahoo! Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. The advertising-driven site said it was founded by Yahoo!

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. I've always felt that financial vertical is the one vertical--with Yahoo Finance, Bloomberg, Reuters, and First Data--where Twitter should be involved in. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Miller and former Fox Interactive Media's Ross Levinsohn. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo!

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

JUNE 21, 2012

Los Angeles-based SocialVibe , the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. Lofgren was previously at Epic Media Group, and also served at Epic Adveritsing, Yahoo!, and other firms.

Electronic Arts 113

Electronic Arts Redpoint Yahoo Advertising 113

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!,

Yahoo 113

Yahoo Report Advertising Los Angeles 113

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

APRIL 25, 2011

and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Neal Weiss, Yahoo! Originals is Yahoo!’s Kendall Rhodes, Relativity Media, VP Digital Programming & Content. davidbeebe. Originals, Head of Creative Development.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Simon as its Chief Marketing Officer.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. GeoCities, Tripod & Yahoo!

Social Network 318

Social Network Networking Web 2.0 Startup 318

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. MSN & AOL.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

JULY 1, 2010

Rumored to have turned down acquisition offers from Yahoo and Facebook. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. Competitors: Gowalla.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. People we met there were Greg Cohn, who was recently head of yahoo games. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising. Later on, we can add upsells for community managers and social media marketers.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

MARCH 27, 2015

We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! Tyler Francois: urRadio is an all new, social media app, which allows you to host your own Internet radio station. UrRadio can be a powerful social media outlet for those users.

Yahoo 100

Yahoo Social Media Content Media 100

Both Sides of the Table

APRIL 15, 2010

billion to Yahoo! I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. They help speed up the network by pushing the highly viewed and large media files to the “edge&# of the network (e.g.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113