socalTECH

DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments. FastPay says that Wehner will be based in New York City. READ MORE>>.

IBM 154

IBM IBM Yahoo Advertising 154

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile 218

Mobile Product OpenX Yahoo 218

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda also had served as GM of Bloomberg's Media Distribution division, and had been at Yahoo, Gap Inc., and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

Tech Zulu Event

JULY 31, 2012

Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo. I wanted to let you know that my time at Yahoo has come to an end.

Yahoo 74

Yahoo Pricing Writing Entertainment 74

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

DECEMBER 22, 2008

Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. According to Specific Media, it has hired Kathy Benigo, Jolene Ortiz, Ray Duncan, and Matthew Donner for the firm's sales team. READ MORE>>.

Sales 113

Sales Media Yahoo Advertising 113

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

MAY 20, 2009

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

Westlake Village 113

Westlake Village Media Networking Statistics 113

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. He also covered how “traditional media companies” think about the future and how they view disruption. 3:00 You were running corporate development for Yahoo before this? Do you feel protected from new media?

Media 285

Media Company Companies Venture Capital 285

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Simon as its Chief Marketing Officer.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!,

Yahoo 113

Yahoo Report Advertising Los Angeles 113

socalTECH

APRIL 13, 2011

Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. He also has served as SVP Finance and Operations at Veoh Networks, and roles at Yahoo! Disney, and PricewaterhouseCoopers.

Veoh 145

Veoh Santa Monica Yahoo Advertising 145

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Zuckerberg had so much confidence and determination to stay independent that he turned down an early $1 billion offer from Yahoo.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

JUNE 21, 2012

Los Angeles-based SocialVibe , the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. Lofgren was previously at Epic Media Group, and also served at Epic Adveritsing, Yahoo!, and other firms.

Electronic Arts 113

Electronic Arts Redpoint Yahoo Advertising 113

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. He also had served at Chief of Insights at Yahoo!, and Nielsen. READ MORE>>.

Palomar 113

Palomar Yahoo Advertising Resource 113

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

MARCH 27, 2015

We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! Tyler Francois: urRadio is an all new, social media app, which allows you to host your own Internet radio station. UrRadio can be a powerful social media outlet for those users.

Yahoo 100

Yahoo Social Media Content Media 100

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. The advertising-driven site said it was founded by Yahoo!

Marketing 100

Marketing Yahoo Venice Media 100

Tech Zulu Event

APRIL 25, 2011

and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Neal Weiss, Yahoo! Originals is Yahoo!’s Kendall Rhodes, Relativity Media, VP Digital Programming & Content. davidbeebe. Originals, Head of Creative Development.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Tech Zulu Event

JULY 17, 2012

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. This might revive Yahoo’s leading properties like Yahoo! Mail ,Yahoo! Search, Yahoo! Finance, Yahoo! Sports and Yahoo! ” She added,”Yahoo!’s

Yahoo 51

Yahoo Artificial Inteligence Google Design 51

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Custom 106

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Miller and former Fox Interactive Media's Ross Levinsohn. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo!

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Zuckerberg had so much confidence and determination to stay independent that he turned down an early $1 billion offer from Yahoo.

Social Media 87

Social Media Metrics Customer Custom 87

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Advertisers include Target, Kraft, Huggies, Hyundia, and more.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo!

Venture Capital 313

Venture Capital Southern California Google Startup 313