socalTECH

JULY 24, 2013

Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. The two said the deal will offer a "one-stop-shop" to execute Facebook, Twitter, and mobile display advertising campaigns. READ MORE>>.

Advertising 159

Advertising Tool Mobile Platform 159

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

MARCH 20, 2014

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin.

Mobile 147

Mobile Platform San Diego Advertising 147

socalTECH

APRIL 30, 2013

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. What are you all about?

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

OpenX 153

OpenX Mobile Advertising Los Angeles 153

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

MARCH 30, 2010

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

Mobile 147

Mobile Advertising Los Angeles Platform 147

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software'

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

NOVEMBER 27, 2018

Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.

Google 140

Google Advertising Platform Content 140

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Local Corporation said the new product is based on its Krillion local shopping platform. mobile advertising corporation local' Pricing on the new product was not announced.

Mobile 147

Mobile Product Advertising Pricing 147

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. In addition to the software, Verve also manages an advertising network, which it says reaches more than 14 million readers.

News 154

News Mobile Press San Diego 154

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The company said the platform allows publishers to set up both public RTB marketplaces and programmatic premium private marketplaces for their inventory.

Mobile 138

Mobile Media Product Burbank 138

TechCrunch LA

FEBRUARY 19, 2020

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Wabisabi Design, Inc. The latest cohort from Snap’s Yellow accelerator.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' Financial details of the partnership were not disclosed.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. The new mobile offering uses a similar, real time trading marketplace to the firm's REVV platform.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

JUNE 26, 2013

Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. Rubicon said the new offering classifies inventory by platform (phone, tablet) and mobile operating system (iOS, Android, Blackberry or Windows).

Mobile 145

Mobile Advertising Los Angeles Platform 145

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

SoCal Tech Calendar

JUNE 20, 2012

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. See [link] (more)

Mobile 113

Mobile Marketing Advertising Google 113

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. About five years ago, I got into digital advertising. What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

InfoChachkie

MAY 19, 2014

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

Companies 200

Companies Company Mobile Advertising 200

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

DECEMBER 10, 2013

PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich. READ MORE>>.

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. paedae appmobi intel advertising mobile development cross platform software network' READ MORE>>.

JavaScript 138

JavaScript Advertising Platform Mobile 138

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

JUNE 4, 2010

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169