Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly?

Startup 164

Startup Platform Advertising GRP Partners 164

Startup Professionals Musings

AUGUST 17, 2018

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Social Media 55

Social Media SEM Startup Advertising 55

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Startup Professionals Musings

APRIL 25, 2014

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. If you’re just a content company your advantages are too small to win on the web. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JANUARY 3, 2014

Each of them has different programs, but we get four to ten percent of a sale. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. Phoebe Scott: The really big thing we''d like to get going in 2014 is mobile. What''s the next big thing for you?

Entertainment 206

Entertainment Startup Southern California Netflix 206

Both Sides of the Table

JULY 1, 2010

Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. a fbFund winner.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Startup Professionals Musings

AUGUST 6, 2016

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Custom 60

Custom Customer Marketing Social Media 60

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JANUARY 12, 2013

Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Osmosis marketing is the hot new term for word-of-mouth advertising. Social mobile web. Super-angels. Startup accelerator.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

SEPTEMBER 18, 2012

Using his connections, he was able to raise funding from his family and other investors to co-found Appboy , a customer relationship management platform for mobile app developers and marketers. a restroom advertising company which he successfully sold after four years of growth to over 2,500 locations across North America.

Startup 82

Startup Mobile Platform Ideas 82

Tech Zulu Event

NOVEMBER 11, 2013

Another representative during SBF, Maker Studios is, according to their website, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” Same with CreatorUp.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

APRIL 25, 2011

Matt McMahon, Fox Digital Entertainment, VP Mobile. TV Group, VP Sales Development (Ellen Degeneres Show, Extra, TMZ, KidsWB.com, TheWB.com). At Agility Studios, closed Puma deal for integration into director Jon Chu’s LXD dance web series, now at Paramount Digital. Originals is Yahoo!’s Discussion will include.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Tech Zulu Event

APRIL 18, 2016

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps. The report notes that in general, the companies that prioritize mobile had modest budgets.

Mobile 40

Mobile Sites Customer Custom 40

socalTECH

NOVEMBER 9, 2012

positions on its site, ranging from software, sales, marketing, to finance. Edmunds.com has been around forever in Los Angeles, but after a recent redesign and a focus on updating its web site, new mobile. The firm, based in Pasadena, has dozens of. Despite the number of employees, recruiters also cited. Rubicon Project.

Technical Review 279

Technical Review Companies Company Southern California 279

socalTECH

JULY 25, 2012

Users of the Instagram mobile application--which runs on iPhone and Android--are familiar with how that app has become one of the key ways people socialize and share their life with others, all via the service's photo sharing and comments. has been a reliance on advertising revenue. was community and content, we think Web 3.0

Startup 174

Startup Commerce Web 2.0 Screening 174

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

Tech Zulu Event

JULY 16, 2012

.” Founded in 2007 by Ravishanker and a small group of computer science graduates from the University of California, Irvine, the University of Southern California and Harvard University, CallFire has achieved just under $10 million in sales, is profitable and has built that substantial user base–all without venture funding.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

SoCal CTO

SEPTEMBER 20, 2011

You’ll refine your sales and investor pitch. "We are doing something in mobile advertising." You’ll learn a lot more about the sector/industry. You’ll learn about competitive products that exist or are being built. You’ll gauge people’s excitement level for the product and for various features. " Ummm.

Startup 211

Startup IP Ideas Patents 211

Both Sides of the Table

MAY 23, 2012

hours per day on average, and that’s excluding the other 13 hours a day where we have our mobile devices, our connected TVs, our iPads and Kindles and soon our cars connected to the web. Mobility really changes everything. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

SoCal CTO

SEPTEMBER 20, 2011

You’ll refine your sales and investor pitch. "We are doing something in mobile advertising." You’ll learn a lot more about the sector/industry. You’ll learn about competitive products that exist or are being built. You’ll gauge people’s excitement level for the product and for various features. " Ummm.

Startup 198

Startup IP Ideas Patents 198

Tech Zulu Event

SEPTEMBER 19, 2012

Going So-Lo: How Brands are Driving Sales & Personalizing Customer Experiences with Social, Location-Based Marketing. Thursday: Advertising and Marketing. Socially Charged Fashion: How Social + Mobile are Building Brands from the Bottom Up. Perfect Your Pitch for Web, TV, and Film. Tues 9/25. 1:30-2:30pm. Tues 9/25.

Social Media 92

Social Media Los Angeles Media Angel 92

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I wanted a smart NorCal investor who had done more mobile investments than I had and Jon Callaghan had very relevant relationships & experience. I am on record as saying that my opinion is that Web 2.0

Invest 303

Invest Companies Company Web 2.0 303

socalTECH

SEPTEMBER 4, 2014

Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. More recently, we found the technology wasn''t really appropriate for mobile. As you know, in this day and age, if you don''t have mobile, you''re nothing. READ MORE>>.

Startup 237

Startup Services Advertising Content 237

Tech Zulu Event

AUGUST 31, 2011

When tickets went on sale over a month ago, we expected the regular ticket sales cycle, however we were more than surprised when Startup Weekend LA sold out in 6 hours! Also we would like to thank our global sponsors: Microsoft, Amazon Web Services, Ven Corps, Twilio, Vertical Response, oDesk, Elance and OpenTok.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Beast Mobile (Kirkland, WA). How will Beast Mobile cut down the cost of your ever-increasing cell phone bill? Targeted mobile advertising. Think of looking at a dot graph of your business sales in virtual reality.

Startup 79

Startup Mentor Platform Help 79

Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

Marketing 91

Marketing Examples Startup Customer 91

Both Sides of the Table

MARCH 1, 2011

Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. So, what Quigo would do is analyze a web page for Overture and tell them what they thought it was about.

Google 302

Google Startup Advertising Acquisition 302

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242