Remove Advertising Remove Mobile Remove Santa Monica
article thumbnail

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
article thumbnail

Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

socalTECH

Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mogreet Powers Hotel's Mobile Marketing Campaign

socalTECH

Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Tags: mogreet video marketing mobile advertising. READ MORE>>.

Mogreet 187
article thumbnail

Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Tim Cadogan , OpenX (Pasadena, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps).

article thumbnail

PaeDae Debuts White-Label, Mobile Game Prize SDK

socalTECH

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. Those prizes are supplied by advertisers and brands, including Omaha Steaks, StyleMint, SoleSociety, P&G, and others.

Mobile 196
article thumbnail

Mobile Majority Raises $8M For Mobile Ads

socalTECH

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. Mobile Majority is led by Rob Emrich. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market.

Mobile 153
article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. Enter Burstly.

Mobile 282