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WaiveCar Launches Ad Supported Car Sharing In Santa Monica, Venice

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In an unusual twist for the car sharing market, a new, Los Angeles startup-- WaiveCar --said today that it has launched a new, mobile phone-driven car sharing program in Santa Monica and Venice, which lets drivers drive cars for free.

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Mobile Majority Raises $8M For Mobile Ads

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Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. Mobile Majority is led by Rob Emrich. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market.

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Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.

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CampaignEQ Aims At Better Mobile Marketing Attribution

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Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

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Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

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PaeDae Debuts White-Label, Mobile Game Prize SDK

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A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. Those prizes are supplied by advertisers and brands, including Omaha Steaks, StyleMint, SoleSociety, P&G, and others.

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