Remove Advertising Remove Mobile Remove Truecar Remove Web
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. And it carries no inventory.

Zag 248
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. In San Diego you have Qualcomm so an entire mobile industry has been spawned. That sets us up nicely for the next phase of the web. And of course you have Hollywood.