SoCal Tech Calendar

AUGUST 16, 2016

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.

Los Angeles 100

Los Angeles Advertising Angel Networking 100

Tech.Co

AUGUST 7, 2017

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.

Los Angeles 70

Los Angeles Advertising Angel Networking 70

SoCal Tech Calendar

JULY 13, 2016

Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26473289321. Find partners, meet new people, and do deals.

Los Angeles 100

Los Angeles Advertising Angel Networking 100

socalTECH

APRIL 26, 2019

Los Angeles-based digital advertising provider H Code , which offers up advertising for the U.S. H Code said it has signed up Peruvian television network Amrica Televisin, and will represent all of that network's digital ad inventory. Hispanic market, has signed a new publisher, the company said Thursday.

Networking 113

Networking Advertising Los Angeles Help 113

socalTECH

AUGUST 1, 2016

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. READ MORE>>.

Advertising 100

Advertising Los Angeles Mobile Networking 100

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

socalTECH

MAY 8, 2014

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. The deal is apparently the first, upfront advertising deal signed by Maker Studios. READ MORE>>.

Advertising 147

Advertising Networking Los Angeles Media 147

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

SEPTEMBER 19, 2017

Venice Beach-based Zefr , which provides contextual targeting software for brands advertising on YouTube, has named former Fox Networks executive Toby Byrne as the company's new President, the company said this morning. Byrne previously also has worked at BBDO. READ MORE>>.

Networking 113

Networking Venice Advertising Sales 113

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JULY 21, 2014

The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

SoCal Tech Calendar

MARCH 27, 2018

Thursday, March 29, 2018 -- Los Angeles Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies.

Los Angeles 100

Los Angeles Networking Angel Advertising 100

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

SoCal Tech Calendar

JULY 25, 2017

Wednesday, July 26, 2017 -- LA Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. See [link] (more)

Networking 100

Networking Advertising Technology Company 100

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

SoCal Tech Calendar

JUNE 15, 2017

Wednesday, June 21, 2017 -- Los Angeles Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies.

Los Angeles 100

Los Angeles Networking Angel Advertising 100

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' READ MORE>>. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

Google 157

Google Networking Santa Barbara Advertising 157

SoCal Tech Calendar

MAY 18, 2017

Wednesday, May 24, 2017 -- Los Angeles Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. See [link].

Los Angeles 100

Los Angeles Networking Angel Advertising 100

socalTECH

AUGUST 10, 2012

Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site.

Advertising 147

Advertising Google Report Networking 147

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

Tech.Co

JULY 10, 2017

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.

Los Angeles 70

Los Angeles Advertising Angel Networking 70

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. Johnson also served as CFO of ValueClick. READ MORE>>.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

DECEMBER 16, 2010

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace.

Advertising 162

Advertising Google Los Angeles Networking 162

socalTECH

JANUARY 18, 2012

Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers.

Advertising 140

Advertising Westlake Village Product Activity 140

socalTECH

MARCH 26, 2013

Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". The firm said the new ad network will let advertisers reach customers in local markets, and provide display advertising both on its own sites and over 1,000 regional media sites.

Networking 138

Networking Advertising Sites Media 138

L.A. Business Journal

NOVEMBER 11, 2016

Zealot Networks draws suitors, Nevada official concerned Faraday Future caught in Ponzi scheme, and Rubicon reports record video advertising surrounding election.

Networking 127

Networking Report Advertising 127

socalTECH

NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site. READ MORE>>.

Networking 138

Networking Advertising Sites Marketing 138

socalTECH

DECEMBER 12, 2011

Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance.

Advertising 157

Advertising Media Networking Marketing 157

socalTECH

NOVEMBER 4, 2010

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

Advertising 160

Advertising Media Electronic Arts Journal 160