socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). encouraging an open platform where 3rd parties can make lots of money]. And so it goes with social networking. The Past (1985-2002).

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

AUGUST 10, 2010

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. READ MORE>>.

Platform 145

Platform Westlake Village Advertising Media 145

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

JULY 21, 2014

The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

MARCH 7, 2012

SweetLabs launched Pokki in June of last year, looking to bring the ubiquity of apps to the desktop PC platform. Pokki is the second project out of SweetLabs, which also runs the OpenCandy advertising network; the firm is venture backed by Intel Capital, Google Ventures, Bessemer Venture Partners, and O'Reilly AlphaTech Ventures.

Platform 150

Platform San Diego Google Advertising 150

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. Both of his co-founders worked with him previously and both worked on ad management platforms. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

NOVEMBER 11, 2008

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. Apparently, the new program is being used by American Airlines in a current advertising effort to reach holiday travelers. READ MORE>>

Platform 124

Platform Media Template Advertising 124

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. They are using DealCurrent as the deal platform for all of their clients. So, we took that contest and crowdsourcing platform, and started ArtisticHub.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. For any platform to succeed it needs to achieve revenue momentum. We share the goal of helping Twitter to maintain a quality platform. Let me explain.

Advertising 276

Advertising Startup Platform News 276

socalTECH

MARCH 20, 2014

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin. READ MORE>>.

Mobile 147

Mobile Platform San Diego Advertising 147

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Skimlinks has proven effective for thousands of publishers (including, for a time, Pinterest), because its frictionless, self-serve platform automatically generates revenue from previously existing online content. This article originally appeared on Forbes HERE. What’s So Cool About Coull?

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

Funding 170

Funding GRP Partners Social Media Advertising 170

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199

socalTECH

MAY 20, 2009

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

Westlake Village 113

Westlake Village Media Networking Statistics 113

socalTECH

DECEMBER 10, 2013

PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich. READ MORE>>.

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform application development software for HTML5 and Javascript, and was acquired by Intel last year.

JavaScript 138

JavaScript Advertising Platform Mobile 138

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. 8 ) Click-to-call has been around for years, yet RingRevenue has secured non-exclusive relationships with the five largest affiliate networks.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MAY 5, 2011

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

Redpoint 173

Redpoint Advertising Platform Web 173

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 billion ads through its platform this year. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

InfoChachkie

JUNE 16, 2011

It became clear that the people with scale are famous people, so we set about building a network of influential people so when a marketer says, ‘I am looking to reach moms on Twitter’, we can match them with a couple of dozen celebrities and say ‘All of these women reach moms on Twitter.’”. They look at them to introduce them to new trends.

Social Media 252

Social Media Platform Media Networking 252

socalTECH

FEBRUARY 7, 2011

Irvine-based WebVisible , which provides local online marketing services and software, and chainsaw maker Husqvarna said this morning that the two are in an online search advertising partnership. Financial details of the partnership were not disclosed.

Redpoint 185

Redpoint Advertising Platform Marketing 185