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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379
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DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 113
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DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 113
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DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 113
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. Your tech needs to add value to content producers, the audience and advertisers. You must invest in technology.

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