socalTECH

JULY 23, 2013

No, not Snapchat--it''s Tinder --a mobile app and service which lets users rate people nearby them, and if the feeling is mutual, connect them. There are plenty of other social networks out there, who do a good job of connecting you with your existing network of friends. That''s what Tinder really is.

Mobile 245

Mobile Southern California News Snapchat 245

Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We have standing agreements to drive revenue share from all of those merchants in our network. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. And of course SnapChat is relevant for younger video consumers.

Content 150

Content Snapchat Platform SEO 150

socalTECH

MARCH 10, 2017

But what's also happened, is we've narrowed down the set of networks that we use as consumers to engage with companies. At the same time, those networks have all figured out how to be as helpful and relevant as possible. The reason those companies are growing so rapidly, is they are the intermediaries of everything we buy.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

MARCH 29, 2018

The cuts this time apparently came from the advertising side of Snap, and follows a big layoff of engineers in February. Venice-based Snap has cut another 100 of its employees , according to reports on Thursday, as it continues to trim its workforce. READ MORE>>.

Report 100

Report Layoffs Venice Advertising 100

socalTECH

DECEMBER 23, 2016

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. You'll be able to see all the many 2016 reflections here as they are posted.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We're focused a lot on the e-commerce site, because we're not a social network, and we're really a social commerce platform that connects into everyone's favorite social networks.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

FEBRUARY 17, 2016

As the value for users decreased, it naturally decreased the ROI for advertisers and their clients too.The CPM on Twitter was very high and still remains one of the highest today. When you’re the fourth place network, things aren’t going great. It’s a powerful tool for social utility and a great social network.

Platform 40

Platform Startup News Content 40

Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. The Food Network. And now the unscripted (aka reality) producers and talent want to work with you.

Company 150

Company Companies Netflix Content 150

Both Sides of the Table

FEBRUARY 12, 2017

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.” I asked Jonah about this. “I

Buzzfeed 210

Buzzfeed Media Content News 210