socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

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MAY 8, 2014

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. The deal is apparently the first, upfront advertising deal signed by Maker Studios. READ MORE>>.

Advertising 147

Advertising Networking Los Angeles Media 147

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DECEMBER 12, 2011

Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance.

Advertising 157

Advertising Media Networking Marketing 157

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. Johnson also served as CFO of ValueClick. READ MORE>>.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

AUGUST 10, 2012

Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site.

Advertising 147

Advertising Google Report Networking 147

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APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

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OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' READ MORE>>. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

Google 157

Google Networking Santa Barbara Advertising 157

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JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

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JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

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JULY 27, 2012

A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.

Social Network 157

Social Network Networking .Net Advertising 157

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AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

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JULY 21, 2014

The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

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MARCH 26, 2013

Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". The firm said the new ad network will let advertisers reach customers in local markets, and provide display advertising both on its own sites and over 1,000 regional media sites.

Networking 138

Networking Advertising Sites Media 138

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JANUARY 25, 2013

Calabasas-based audio processing technology developer DTS has tied with IP video deliver firm RGB Networks , to supply its audio technology into RGB's products, the two said Thursday. Financial impact of the deal was not announced. READ MORE>>.

Networking 147

Networking Calabasas IP Advertising 147

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd.

Networking 154

Networking Marketing Idealab Pasadena 154

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APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The new mobile ad network lists Cara Hall, Jen Noonan, and Alison Bradley as co-founders. READ MORE>>.

Mobile 223

Mobile Media Advertising Networking 223

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NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed.

Media 224

Media Santa Monica Advertising Acquisition 224

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NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site. READ MORE>>.

Networking 138

Networking Advertising Sites Marketing 138

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. 11.65mm in Series C – Investors: not announced – likely an inside round; previous investors: Redpoint and JAFCO – Read more: : SEC Registration Form D , peHUB , SoCalTech. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

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APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

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OCTOBER 14, 2010

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 READ MORE>>.

Westlake Village 194

Westlake Village Advertising Networking Media 194

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JULY 27, 2021

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

Advertising 113

Advertising Santa Monica Networking Capital 113

socalTECH

JUNE 20, 2011

Santa Monica-based W4 , an online advertising marketplace founded by former Hydra Network executives, said this morning that it has raised $10M in debt funding. W4's co-founders include three former Hydra Network founders. The firm said the funding came from Silicon Valley Bank. W4 is headed by Jason Durant Walker.

Funding 229

Funding Santa Monica Advertising Networking 229

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AUGUST 1, 2016

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. READ MORE>>.

Advertising 100

Advertising Los Angeles Mobile Networking 100

socalTECH

MARCH 8, 2013

UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

JANUARY 11, 2011

The firm said it has launched a new Email Content Network offering, which will connect advertisers ads with email updates to consumers. Advertise.com said that advertisers can choose a category or vertical market, and use its systems to tap into a network of opt-in email publishers, automatically matching ads with users.

Email 202

Email Sherman Oaks Advertising Content 202

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp said the addition of Topix adds potentially 140 million additional monthly pageviews to its network. Tags: content search news topix idealab advertising twitter tweetup.

Idealab 214

Idealab News Advertising Pasadena 214

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SEPTEMBER 19, 2017

Venice Beach-based Zefr , which provides contextual targeting software for brands advertising on YouTube, has named former Fox Networks executive Toby Byrne as the company's new President, the company said this morning. Byrne previously also has worked at BBDO. READ MORE>>.

Networking 113

Networking Venice Advertising Sales 113

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APRIL 26, 2019

Los Angeles-based digital advertising provider H Code , which offers up advertising for the U.S. H Code said it has signed up Peruvian television network Amrica Televisin, and will represent all of that network's digital ad inventory. Hispanic market, has signed a new publisher, the company said Thursday.

Networking 113

Networking Advertising Los Angeles Help 113

socalTECH

NOVEMBER 10, 2011

Woodland Hills-based ReachLocal , the provider of services to help small and medium sized businesses advertise online, said Thursday that it has opened up a new office in Amsterdam, Netherlands. ReachLocal said it now has over 800 consultants in North America, Australia and Europe serving over 18,000 advertisers. READ MORE>>.

ReachLocal 207

ReachLocal Woodland Hills Advertising Networking 207

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

NOVEMBER 7, 2013

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

Sales 171

Sales Idealab Advertising Pasadena 171

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Dan and I, my co-founder, obviously have social networking and advertising backgrounds. And, it is a social network. A social network without people is an oxymoron.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. PlayHaven Ad Network and its operating team are becoming part of Science''s Growth Labs division. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166