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ValueClick Launches Political Advertising Product

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Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers.

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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5

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ValueClick Launches Ad Network Focused On Mothers

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Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. The vertical network. ValueClick's first vertical ad network, AdRx, targeted at health and wellness, was launched back in September of last year. READ MORE>>.

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ValueClick Buys Greystripe

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Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. The deal was worth $70M in cash.

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ValueClick Media Opens Atlanta Office

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Westlake Village-based ValueClick Media , the behavioral targeting and online advertising data arm of ValueClick, said today that it has opened up an office in Atlanta. According to the firm, the new office will help to support its clients and agencies in the region. READ MORE>>.

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ValueClick, Specific Media Rise In Ad Network Rankings

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Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

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ValueClick Names Chief Marketing Officer

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Westlake Village-based ValueClick announced this morning that it has named Scott G. According to ValueClick, Eagle has previously served at such companies as Empowerd Careers, eHarmony, Claria Corporation, Concentric Network Corporation, MFS Communications and The Proctor & Gamble Company. READ MORE>>.