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United Online, OpenX Tie On Advertising Technology Deal

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Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

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ReachLocal Expands in Amsterdam

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Woodland Hills-based ReachLocal , the provider of services to help small and medium sized businesses advertise online, said Thursday that it has opened up a new office in Amsterdam, Netherlands. ReachLocal said it now has over 800 consultants in North America, Australia and Europe serving over 18,000 advertisers.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Shuki Lehavi , TalusLabs(Woodland Hills, mobile apps).

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ReachLocal To Shut Bizzy

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Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

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United Online In Big Memory Lane Push

socalTECH

Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business. According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. READ MORE>>.

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ReachLocal Appoints Chief Product Officer

socalTECH

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previously at Nero, where he was Chief Operating Officer. READ MORE>>.

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ReachLocal Sees International Growth

socalTECH

Woodland Hills-based ReachLocal , which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M on revenues of $98.6M. The firm saw an overall, 28 percent growth in its revenues from year to year, with particular growth in international markets.