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United Online, OpenX Tie On Advertising Technology Deal

socalTECH

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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OpenX Names Enterprise GM

socalTECH

Los Angeles-based OpenX. the developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales. Presidio Ventures and O'Reilly AlphaTech Ventures.

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Interview with Tim Cadogan, OpenX

socalTECH

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. Rubicon Project.