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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not. Share and Enjoy.

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Steelbergs' Brand Affinity Technologies Buys Beeyla

socalTECH

Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Financial terms of the buy were not disclosed. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings.

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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Now, he ‘outsources’ his investments through John Frankel of Frankel Asset Management. After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). He wanted Quigo to be in the business of letting advertisers buy directly into the system. So, he built an auction.

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FatTail Launches Search Traffic Service

socalTECH

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.

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Most Startups Should be Deer Hunters

Both Sides of the Table

I could easily go into the board rooms of major European companies (I was based in London) and land $500k – $1 million contracts so my order book grew rapidly. It soaked up all of our development resources and didn’t allow us to focus on what we felt our company strategy was. We had to do intense training sessions.

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SteelHouse Countersues Criteo Over Click Fraud

socalTECH

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.