socalTECH

JULY 1, 2010

imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

NOVEMBER 3, 2010

The update is a big change from the firm's prior layout and organization, which had been strongly oriented around a traditional, search box for businesses in a specific location. Tags: local.com paid search advertising local business coupon social. The new design is far more content rich and social. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

APRIL 26, 2010

According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce. Financial terms of the acquisition were not disclosed.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

OCTOBER 16, 2013

How much of the online advertising business is now being driven by smartphones and tablets? According to Los Angeles-based search marketing company The Search Agency , more than one third of the total clicks on Google are now being driven by smartphones and tablets. thesearchagency search online advertising paid google'

Google 147

Google Paid Search Statistics Advertising 147

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

OCTOBER 10, 2012

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M Tags: datapop venture capital search marketing advertising overture yahoo. in a Series A funding round, the company said this morning. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

SEPTEMBER 20, 2012

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operations, Carl White.

Westlake Village 150

Westlake Village Paid Search Sales Services 150

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

MARCH 6, 2014

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. It''s also home to many other prominent technology companies, including OpenX and NewEgg.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Sure, you might search on Twitter.com but how many of you search in Tweetie or UberTwitter often?

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search.

Competition 350

Competition Idealab Product CitySearch 350

Tech.Co

DECEMBER 27, 2016

“Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search.

Los Angeles 70

Los Angeles PPC Angel Paid Search 70

Startup Professionals Musings

OCTOBER 3, 2012

Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. There is still a place for paid advertising. like Google. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

FEBRUARY 24, 2010

Second, we look at advertising/brand/and marketer appeal for that audience. If you compare that to comparison shopping service, who are basically arbitrage models--they leverage paid search to grow their distribution, buy traffic to arbitrage, and make money off each visit--all 3.3 There's a really important distinction there.

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

NOVEMBER 12, 2013

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Do them all.

Social Media 93

Social Media Content Startup Web 93

socalTECH

MARCH 10, 2017

There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp.

Google 127

Google Paid Search Mobile Activity 127

SoCal Delicious

NOVEMBER 16, 2012

Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. The firm's software helps advertisers target people looking for specific brands and details of a products. deployments, with many well known customers relying on the company's tools.

Southern California 66

Southern California Software Artificial Inteligence Companies 66

socalTECH

DECEMBER 29, 2010

Irvine-based Local.com , the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun has been serving as interim CFO of the firm since October. READ MORE>>.

Sites 154

Sites Paid Search Companies Company 154

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge is, all of their data is in the cloud, spread across all different systems, and those systems don't talk to each other.

Startup 113

Startup Platform Commerce San Diego 113