Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month.

CPC 165

CPC Paid Search Marketing Idealab 165

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

APRIL 15, 2010

Bill Gross is the man responsible for the overwhelming amount of monetization on the web. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. In fact, it is Overture 2.0.

Venture Capital 271

Venture Capital Capital Google Platform 271