socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. Tags: content creative advertising capital venture metrix. READ MORE>>.

Palomar 150

Palomar Advertising Content Los Angeles 150

socalTECH

JULY 12, 2010

Los Angeles-based Ace Metrix , which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. Tags: metrix executive comscore television advertising. Flanagan also has served at Jupter Media metrix, and BPA international. READ MORE>>.

Palomar 133

Palomar Advertising Media Los Angeles 133

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Ace Metrix helps television advertisers measure the effectiveness of their creative. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.

Palomar 124

Palomar Advertising Entertainment Google 124