socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Ace Metrix helps television advertisers measure the effectiveness of their creative. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

DECEMBER 16, 2009

The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. Ace Metrix provides panel-based analytics for television advertising, measuring effectiveness of advertising creative for companies. READ MORE>>.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I also worked at BBDO.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153