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Paramount Promotes Super 8 With Twitter

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Paramount Pictures has kicked off a promotion of the upcoming movie SUPER 8 with Twitter, the two announced today, by running a special sneak preview promotion only available to Twitter users.

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Paramount, Nickelodeon Tie Into Zynga On Rango

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Los Angeles-based Paramount Pictures and Nickelodeon Movies have tied into social gaming giant Zynga , in a cross promotion with the new Rango film, the firms said this morning. According to the firms, they will integrate into a new quest for the Zynga game FrontierVille, as part of an advertising push for the debut his Friday of Rango.

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Moviepilot Sets Up Office In Venice, Hires Two Execs

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The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

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Mogreet Raises $2.0M More

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Mogreet uses Mobile Messaging Service (MMS), SMS, QR codes, and more in advertising and marketing campaigns for its clients, which include such companies as Nike, ABC, WB, Paramount, Macy's, Gymboree, and many others. Mogreet's investors include Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, and Spyglass Ventures.

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LA Times Vets Launch Ebyline, Gain Angel Funding

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According to his LinkedIn profile, Momary was previously VP of Multimedia Advertising at the Ventura County Star, and a Regional Advertising Manager at the Los Angeles Times, as well as serving as an Account Executive at Cars.com. The firm was founded by Bill Momary and Allen Narcisse.

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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices.

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Interview with Sara Bordo, NowLive

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Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising. My first studio role was in digital media at Paramount Pictures. What is NowLive all about?

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