Berkonomics

AUGUST 23, 2012

In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 159

Patents Training Advertising Resource 159

InfoChachkie

MAY 19, 2014

In fact, it''s patently obvious, which makes it even more shocking that many digital ad executives do such a poor job of prompting mobile engagement and conversions. These platforms, including Invoca''s , provide advertisers with sophisticated quality controls and bulletproof tracking which makes these concerns a legacy of the desktop era.

Company 200

Company Companies Mobile Advertising 200

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Advertisers. and international patent and trademark procurement - IP. Tags: sponsor advertising. Thanks in particular to: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

Southern California 140

Southern California IP Orange County Glendale 140

Berkonomics

JULY 18, 2019

Patents, branding, marketing and more. In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 120

Patents Resource Training Advertising 120

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

DECEMBER 30, 2020

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

MAY 1, 2021

Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Love that sustainable competitive advantage.

Startup 160

Startup Patents Competition Social Network 160

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. We talked about patents. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

DECEMBER 11, 2009

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. and international patent and trademark procurement - IP. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

SoCal CTO

SEPTEMBER 20, 2011

"We are doing something in mobile advertising." Some resources on this: Intellectual Property is More Than Patents Does My Startup Have Intellectual Property? Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. " Ummm. "Good luck with that."

Startup 211

Startup IP Ideas Patents 211

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. and international patent and trademark procurement - IP. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. and international patent and trademark procurement - IP. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JULY 18, 2012

Now, we're doing a push with a social agency, and are just starting to pull the trigger on advertising. We have our secret sauce in there, and we're figuring out if all of that is patent-able or not, and are jumping through the hoops to do all of that. Was it difficult to connect all of this together on the technical side?

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

MARCH 15, 2013

PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. We have a couple of different ideas in the pipeline, and have filed patents in our unique way of showing advertising on a very small screen.

Mobile 233

Mobile Southern California Startup Outsource Development 233

Startup Professionals Musings

FEBRUARY 10, 2012

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” We plan to offer it for free, and live off advertising revenue.” Our patent will protect us.”

Patents 90

Patents Competition IBM IBM 90

Startup Professionals Musings

OCTOBER 29, 2010

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” We plan to offer it for free, and live off advertising revenue.” Our patent will protect us.”

Competition 89

Competition Patents IBM IBM 89

socalTECH

NOVEMBER 17, 2009

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Tags: sponsor advertisement. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. Register now!

Orange County 113

Orange County Southern California IP Glendale 113

Startup Professionals Musings

SEPTEMBER 18, 2022

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Free is a dirty word to investors, since they need a return on their investment.

Competition 133

Competition Patents Resource Invest 133

SoCal CTO

SEPTEMBER 20, 2011

"We are doing something in mobile advertising." Some resources on this: Intellectual Property is More Than Patents Does My Startup Have Intellectual Property? Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. " Ummm. "Good luck with that."

Startup 198

Startup IP Ideas Patents 198

socalTECH

AUGUST 8, 2012

It was a series of different technologies we had ot develop and apply for patents on, and now that we have it, we're working on a prototype. It was so much more advanced than back in 1960's, and we started selling posters in 3D for advertising. I was doing that until 1995.

Startup 252

Startup Sites Patents Outsource Development 252

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Both Sides of the Table

APRIL 15, 2010

plus a large settlement on patent disputes paid from Google) so Bill did well on it. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. Overture sold for $1.6 billion to Yahoo! But bill is a BIG idea guy.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. and international patent and trademark procurement - IP. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Startup Professionals Musings

DECEMBER 14, 2019

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Free is a dirty word to investors, since they need a return on their investment.

Competition 120

Competition Patents Resource Invest 120

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

Advertising 40

Advertising Platform Venture Capital Content 40

Startup Professionals Musings

AUGUST 2, 2015

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Free is a dirty word to investors, since they need a return on their investment.

Startup 118

Startup Competition Patents Resource 118

socalTECH

FEBRUARY 9, 2010

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

FEBRUARY 10, 2009

We've created a patent pending technology called Autobuild. It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. In fact, one of our goals with this product is a proposal builder, which provides proposals to advertisers and publishers directly.

Advertising 127

Advertising Startup Sales Tool 127

SoCal CTO

JUNE 9, 2010

Why Lawyers Don’t Run Startups - Steve Blank , May 27, 2010 Startups need to have a great lawyer, accountant, patent attorney, etc. Through advertising or direct sales, these sites harvest intent. The video is only 16 minutes long and it is well worth the time. saw Jack Dorsey give this talk at The 99% Conference last month.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JUNE 23, 2011

An example is one we recently launched with Virgin Mobile and Katy Perry, where we allow people to volunteer to help youth homelessness, track that with our patent-pending cause tracking and rewards systems, and where those volunteers can get tickets to a concert. That's on the cause marketing side of things. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

Startup Professionals Musings

JUNE 25, 2014

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Free is a dirty word to investors, since they need a return on their investment.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Startup Professionals Musings

JULY 23, 2021

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. Customers, more than advertising, make your brand image in the market. Yet, as an outside advisor, I often see slippage over time on protecting your brand , which can be costly.

Examples 170

Examples Customer Custom Social Media 170