TechCrunch LA

AUGUST 7, 2019

PodcastOne , the celebrity podcasting network from the founder of radio powerhouse WestwoodOne, is launching a free hosting platform for podcasters. The company is also billing itself as a discovery platform, offering free promotion for the services various podcasts across its own network of popular podcasting talent.

Platform 237

Platform Advertising Los Angeles Networking 237

Both Sides of the Table

OCTOBER 4, 2009

If you were at a ladies online retail store don’t be surprised if you start seeing advertisements for that same store next time you’re reading the Washington Post or on Yahoo! Actually within a certain margin you can bring sales forward slightly.

Sales 319

Sales Startup Platform Tips 319

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

DECEMBER 4, 2019

Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts.

Advertising 100

Advertising Platform Artificial Inteligence Google 100

socalTECH

NOVEMBER 27, 2018

Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.

Google 140

Google Advertising Platform Content 140

socalTECH

SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image' READ MORE>>.

Platform 138

Platform Advertising Los Angeles Sites 138

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

JUNE 8, 2011

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. For any platform to succeed it needs to achieve revenue momentum. We share the goal of helping Twitter to maintain a quality platform. Let me explain.

Advertising 276

Advertising Startup Platform News 276

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising 113

Advertising Services Social Media Platform 113

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. About five years ago, I got into digital advertising. What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

AUGUST 12, 2021

The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms. Trust is led by startup veteran James Borow, who previously had founded GraphEffect, Shift Platform, Pepper Financial, and other companies.

Advertising 113

Advertising Seed Funding Platform Los Angeles 113

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

TechCrunch LA

FEBRUARY 19, 2020

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Hardworkers — a Cambridge, Mass.-based Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

AUGUST 23, 2013

Ventura-based The Trade Desk , the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk said its new Data Management Platform (DMP) platform includes new features, a new user interface, and integration with other platforms.

Software 180

Software Ventura Advertising Platform 180

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based

OpenX 159

OpenX Advertising Platform Los Angeles 159

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MAY 1, 2013

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.

Ventura 168

Ventura Advertising Platform Software 168

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JUNE 12, 2013

According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

Funding 170

Funding GRP Partners Social Media Advertising 170

socalTECH

FEBRUARY 25, 2014

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

Ventura 190

Ventura Advertising Demand Platform 190

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Skimlinks has proven effective for thousands of publishers (including, for a time, Pinterest), because its frictionless, self-serve platform automatically generates revenue from previously existing online content. This article originally appeared on Forbes HERE. What’s So Cool About Coull?

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164