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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

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The Long Economic Case for Snapchat

Both Sides of the Table

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Today I want to talk briefly about why I believe Snapchat is an important media company. Snapchat is performing off the hook on all fronts.

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Snap accelerator names its latest cohort

TechCrunch LA

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Hardworkers — a Cambridge, Mass.-based Wabisabi Design, Inc.

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Report: Criminals Using Snapchat To Illegally Sell Guns

socalTECH

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform. READ MORE>>.

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Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

The way we're doing that, is we are creating video content, which we distribute across social platforms. We had lots of success reaching the GenZ and millennial audience with video content on that platform. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time.

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MomentFeed Enhances Paid Media Management Tools

socalTECH

According to MomentFeed, it has added a new native ad platform to the product, allowing brands to manage native ad campaigns across Facebook, Instagram, and Snapchat. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat. READ MORE>>.

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Want To Meet Someone New? How Tinder Is Catching Fire, With Justin Mateen

socalTECH

No, not Snapchat--it''s Tinder --a mobile app and service which lets users rate people nearby them, and if the feeling is mutual, connect them. But, there wasn''t a platform out there dedicated and effective to meeting new people. But, what is viral, is the positive experience within the platform. That''s what Tinder really is.

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