socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

Advertising 217

Advertising Product Google Pricing 217

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Pricing on the new product were not announced.

Platform 173

Platform Social Network Advertising Los Angeles 173

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image'

Platform 138

Platform Advertising Los Angeles Sites 138

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. Blue Cava had previously been focused on device reputation and security services, and appears to have pivoted the company to apply that same technology to ad targeting. READ MORE>>.

S3 153

S3 Technology Advertising Screening 153

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology.

Advertising 86

Advertising Platform Report Technology 86

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

AUGUST 10, 2010

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and technology assets into a single solution. READ MORE>>.

Platform 145

Platform Westlake Village Advertising Media 145

socalTECH

AUGUST 19, 2010

Westlake Village-based ValueClick said today that it has partnered with LucidMedia , a provider of contextual analysis for online advertising. According to ValueClick, it will use the partnership to enable enhanced contextualization services within its online advertising platforms. READ MORE>>.

Westlake Village 145

Westlake Village Platform Advertising Technology 145

socalTECH

NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

Platform 133

Platform Media Malibu Advertising 133

socalTECH

JANUARY 29, 2016

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences.

Platform 100

Platform Advertising Los Angeles Marketing 100

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

MARCH 20, 2014

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin. READ MORE>>.

Mobile 147

Mobile Platform San Diego Advertising 147

socalTECH

JUNE 25, 2018

- AT&T , which recently has been shifting some of its operations into the LA area due to its merger with Time Warner, has acquired digital ad technology provider AppNexus , the company said on Monday. Financial details of the buy were not announced. READ MORE>>.

Technical Review 113

Technical Review Advertising Platform Software Review 113

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace.

Advertising 124

Advertising Content Demand Los Angeles 124

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

socalTECH

OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

Advertising 164

Advertising Los Angeles Platform Media 164

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals.

Technology 150

Technology Miramar Venture Capital Google 150

socalTECH

OCTOBER 8, 2019

Swadia was most recently CEO of White Ops, a company in the digital advertising fraud prevention area, and according to The Trade Desk, has more than 20 years of experience in the technology and media industry. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green.

Ventura 124

Ventura Incubator Advertising Platform 124

TechCrunch LA

FEBRUARY 19, 2020

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Hardworkers — a Cambridge, Mass.-based Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JULY 10, 2020

Los Angeles-based advertising technology developer The Trade Desk says that its Chief Strategy Officer, Brian Stempeck, will step down from the firm on September 1st. Trade Desk develops a self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns. READ MORE>>.

Advertising 124

Advertising Los Angeles Platform Angel 124

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. As I said, there’s a lot more to advertising automation than RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. You have technology and strategy to maximize ROI. What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JULY 25, 2019

The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

Ventura 124

Ventura Incubator Advertising Platform 124

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

OCTOBER 20, 2010

Irvine-based Brand Affinity Technologies , the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. The firms said that PepsiCo will use BAT's platform, and that Pepsi will be the first sponsor of BAT's new netBAT content experience.

Technology 160

Technology News Content Advertising 160

socalTECH

MARCH 26, 2019

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

Ventura 133

Ventura Advertising Education Platform 133

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

socalTECH

AUGUST 14, 2012

Flying in the face of the typical lean startup methodology, the company appears determined to not only build a unique display advertising platform, but also manufacture custom computers and monitors to install into participating venues. READ MORE>>.

Mentor 178

Mentor Entrepreneur Technology SoCalTech 178