Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. Investing much of new cash to build presence in Android platform.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That sets us up nicely for the next phase of the web. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners). Brett Brewer has AdKnowledge.

Venture Capital 313

Venture Capital Southern California Google Startup 313